Rather than innovate, when you have a site which is head and shoulders above all the competition, both in terms of usability and traffic, is it better to just copy them and be done with it?

Regular visitors to online video sharing service Revver will notice some major changes now active on the site.

Now, with its new layout and features, Revver is looking more like the most popular video site, YouTube (but with less bold colors), which is currently in the process of being redesigned.

Making much better use of space, the Revver website manages to pack more videos and more information onto the homepage while maintaining a simple and uncluttered arrangement.

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