YouTube Category

YouTube and Internet Television

New-YouTube-LogoGoogle is set to launch a YouTube music streaming service before the end of 2013, at least if current persistent rumors are to be believed. This service will work the same way as Spotify, with a hefty catalog of music available for users to play.

Music On YouTube

Music has been a key part of YouTube since the site’s inception in 2006. In those early, heady days it was a result of people illicitly uploading music videos without a care for the copyright laws being flouted, but it’s now (mostly) all above board thanks to a stringent copyright ID system.

Music videos are often the most-viewed pieces of content on the platform, with Gangnam Style being an obvious example. This eventually led to the number of YouTube views a video generates counting towards its placing on the Billboard charts.

It’s no wonder then that Google is keen to turn this popular element of YouTube into a money-making machine.

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mixbit-logoThe mobile video space is becoming more crowded by the day. Following on from Vine and its six seconds of recording simplicity, and Instagram and its 15 seconds of recording simplicity, comes MixBit. Can this new startup compete with its more established brethren?

MixBit

MixBit is a combination of app and website. The app lets smartphone users take short videos (of up to 16 seconds in length) and offers simple editing tools. Up to 256 clips can be stitched together to form videos of up to an hour in length.

The website is where these stitched together videos are published for the world to see, though they can also be shared via Twitter, Facebook, and Google+. There are no filters and no standalone social networking shenanigans, just simple video features.

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new-youtube-logoYouTube is set to continue its efforts to evolve from the home of a disparate collection of funny animal videos into the home of truly talented individuals all creating professional-quality programming. In order to affect this change it’s opening YouTube Spaces around the world, with the latest due to open in New York in 2014.

A Good Investment

When Google paid a whopping $1.65 billion for YouTube in 2006, most people thought the search and advertising giant had overpaid by a considerable margin for a site that, despite growing a rapid rate, was still only 18 months old.

However, seven years later and with YouTube now dominant in the space it occupies, Google’s acquisition looks to have been an extremely intelligent one.

Where Google has triumphed in that time is nurturing independent talent, allowing filmmakers and amateur content creators to become partners, which benefits all concerned.

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Nintendo has, in its infinite wisdom, decided to declare war on the fans who dare to post videos of themselves playing Nintendo games. Not only is this a terrible decision in terms of a rich corporation making money off its fans, it may not have any basis in copyright law.

Let’s Play! Or Not

People have been posting videos of themselves playing video games for since the dawn of online video. Some people even play games for others to watch live on the likes of TwitchTV. And they get viewers watching regularly.

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paid-youtube-channelsAs was rumored for some time, YouTube has started charging for content, with paid channels making their debut. The pilot scheme gives qualifying partners the opportunity to erect paywalls, but will viewers pay in the numbers needed to make this worthwhile?

Paid YouTube Channels

YouTube has rolled out its first paid content, with a pilot scheme which sees 50 channels offering subscriptions costing $0.99 per month. All offer a 14-day free trial, and there are discounts for longer subscriptions.

The pilot scheme includes channels as diverse as Jim Henson Family TV, UFC Select, and GayDirect. In the coming months YouTube is promising a wider rollout which will see partners able to set up their own paid offerings.

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laughing-meme-guyFor one week in May YouTube is going to (try to) be the funniest website on the planet. The Google-owned property already boasts a multitude of funny clips, but YouTube Comedy Week is something altogether more ambitious. This represents the changing face of YouTube; from a site where anything goes to one which brings together the best people in a particular genre, whether they’re famous or not.

YouTube Originals

YouTube is fighting hard to change its reputation from being an online destination full of short clips of random people (and pets) doing funny things, to something more professional, more serious, more like network television.

It’s a tough sell, but it has already managed to shake off its reputation as a place where piracy reigns supreme. And now it’s trying to straddle the line between longform and short-form, professional and user-generated.

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Posted in: Broadband Video Companies, News, Video on Demand, YouTube by Dave Parrack on February 22, 2013

billboard-charts-logoIn this day and age, YouTube is potentially more influential than any other medium in turning a song from one which no one has ever heard into a hit of epic proportions. Thankfully the music industry has realized this unsavory (at least to them) fact.

Music Charts

Once upon a time the music charts were made up of one thing and one thing alone: How many physical copies of a song sold in record stores. Now, with the way people consume music, and other types of content for that matter, having changed, so has the methodology behind the charts.

Several years ago digital downloads were added to the mix, as the industry realized it was fighting a losing battle against people buying digital rather than physical copies. Then came streaming services such as Spotify, which now also contribute to the charts.

This week saw YouTube added to the burgeoning list of sources used to determine whether a song is a hit or not.

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