YouTube and Internet Television
For one week in May YouTube is going to (try to) be the funniest website on the planet. The Google-owned property already boasts a multitude of funny clips, but YouTube Comedy Week is something altogether more ambitious. This represents the changing face of YouTube; from a site where anything goes to one which brings together the best people in a particular genre, whether they’re famous or not.
YouTube is fighting hard to change its reputation from being an online destination full of short clips of random people (and pets) doing funny things, to something more professional, more serious, more like network television.
It’s a tough sell, but it has already managed to shake off its reputation as a place where piracy reigns supreme. And now it’s trying to straddle the line between longform and short-form, professional and user-generated.