DaimlerChrysler AG, the parent company of Mercedes-Benz, is launching a new type of video advertising website on July 12th, called Merceds-Benz TV.

The idea behind Mercedes-Benz TV is an interesting one, leapfrogging beyond the corporate blog. The site will feature a weekly 20-minute news magazine and five channels each running an hour’s worth of material 24 hours a day with various topics, all centered around their line of vehicles.

The big question is whether the content is worthwhile and whether the site moves beyond just being another corporate PR website. The channels will offer online video on cars, engines, sports, and automotive legends and pioneers. The site will also stream automobile shows and product releases.

I am not sure how many brands can sustain a Web TV site. When I think of Web TV, I normally do not associate high-end German automobiles. However, Mercedes-Benz might be the rare brand with the juice to make this work.

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