YouTube’s Claim Your Content, a video recognition technology supposedly as sophisticated and precise as the FBI’s fingerprint recognition algorithms, will incorporate an AutoShutDown feature when it is introduced early this fall.

YouTube attorney Philip S. Beck told Manhattan U.S. District Judge Louis L. Stanton that the new technology would allow copyright holders to provide a unique “digital fingerprint” on their product which would shut down playback ability within “a minute or so” if the video was illegitimately shared.

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Speaking at iTV Con on Tuesday, a trade conference dedicated to Internet television, Google’s Vicent Dureau told industry players and reporters that traditional television is facing an identity crisis that means it is close to death.

“On the surface, television as we know it looks dead. But the future of television is actually pretty bright,” he said, referring to add what an internet-based vision could offer.

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YouTube and Google have combined forces. Now, when video creators set locations for their different videos, these videos will appear on Google Maps. This is called “geotagging”.

For example, if you post a video on YouTube documenting your recent trip to New York City and set NYC as the location for your video, then it would appear on a special YouTube layer of Google Maps. These videos are playable from within Google Maps.

To geotag your videos, select “Date and Map Options” while you are editing the video information within YouTube.

These videos are only viewable within the “My Maps” section of Google Maps, this means you need to login to your Google account first to use this feature.

[Add YouTube to Google Maps]

Back in April we heard from Eric Schmidt, the CEO of Google — parent company of YouTube, that YouTube will be implementing anti piracy technology “very soon”.

The latest news from YouTube is that the anti piracy technology, named Claim Your Content, will be launched “very soon” (sound similar?). This time however we have been told it will be within “about a month”. It was originally supposed to be ready by 2006.

Claim Your Content is currently being tested with Time Warner Inc. and Walt Disney Co. as well as other unnamed media companies.

The anti-piracy system will use digital fingerprinting technology to help content owners detect when their content has been used without permission on the YouTube site.

Steve Chen, the co-founder of YouTube, attended an internet forum in Taipei, Taiwan last week. There he announced that a Chinese language YouTube was on the cards.

Chen was born in Taiwan in 1978 and emigrated at the age of 8. This was his first public speech in the country.

Given that a large percentage of YouTube’s users come from non-native English speaking nations and that China has a huge internet population, it makes perfect sense to open a Chinese language YouTube.

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I previously wrote a quick overview of Google’s video advertising endeavors back on April 1st. Now 2 months later Google is powering on and driving more video advertising initiatives off the starting grid.

New Video Advertising Initiatives

1. New Video Adsense Formats:
   In celebration for a whole year since the start of Adsense video ads, Google is now adding three new members of its click-to-play video advert family: the 728×90 Leaderboard, the 120×600 Skyscraper, and the 160×600 Wide Skyscraper. Previously, video ads were only enabled for the 300×250 Medium Rectangle, the 336×280 Large Rectangle, the 200×200 Small Square, and the 250×250 Square.
2. Video Adverts For Publishers (closed beta pilot):
   Google has started a closed pilot for select video publishers. The service will allow video publishers and video bloggers to add in-stream adverts to their content. I’m pretty sure this is a continuation of a trial Google started back in December 2006.
3. YouTube inline Adverts
   They came sooner than expected but static inline adverts have arrived on Google’s little (I mean Giant!) video baby, YouTube.

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Ooyola is a new video startup that is keeping quiet about what it has in the pipeline. The company has been founded by Ex-Google employees and all it is giving away is that the company “is focused on delivering a high-quality, interactive, video-viewing experience”.

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