Video Encoding As A Protocol & Multi-Format Transcoding | Ripcode Interview Part 4

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How On Demand Video Transcoding Enables More Personalised Advertising OpportunitiesOver the last couple of weeks, we shared our four part interview series with Dr. Gerry Purdy, VP and Chief Analyst with Frost & Sullivan.

In Part 1, we explored the future transcoding market, and the impact mobile video will have on transcoding and the challenges that await this year.

In Part 2, we discussed the impact that the Apple iPhone and YouTube have had on the mobile user experience, as well as the complexities of mass video distribution.

In Part 3, we discussed the global growth of mobile video, the impact of unlimited data plans on the mobile video market, and regulatory constraints on the market.

Concluding The Discussion

Today we bring you the last video in the series, in which we discuss encoding as a routable protocol and the growth in multi-format transcoding.

Dr. Purdy also gives us his view of how On-Demand Transcoding will impact the future of the transcoding market and we wrap up our conversation with thoughts on monetizing video content.

Video Interview With Frost & Sullivan – Part 4

I hope you enjoyed this 4 part series. We plan to keep bringing in special guests from time to time to share their thoughts and opinions. So, send us your comments, we definitely want to hear from you.

Originally written by Brendon Mills of the RipCode Blog. RipCode offers on-demand video transcoding solutions to ease the process of re-purposing video into multiple viewing formats.

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