How On Demand Video Transcoding Enables More Personalised Advertising OpportunitiesTranscoding on demand for mobile video is starting to play an important part in the growth of online video as the medium of choice.

We’ve received great feedback in response to Part 1 of our interview series with Dr. Gerry Purdy, Vice President and Chief Analyst with Frost & Sullivan.

Due to the length of the discussion, we’ve broken the interview into 4 parts to make it a bit easier to digest, so here is the second part.

Mass Video Distribution

Here, we begin discussing the impact that the Apple iPhone and YouTube have had on the mobile user experience.

We also talk about the opportunities and the complexities of mass video distribution across all three screens - Internet, mobile and IPTV.

We hope you’re enjoying the series. Look for Parts 3 and 4 coming soon…

Video Interview With Frost & Sullivan - Part 2


Originally written by Brendon Mills of the RipCode Blog. RipCode offers on-demand video transcoding solutions to ease the process of re-purposing video into multiple viewing formats.


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