Back in September, we covered the launch of MyStrands.tv, the music video accompaniment to MyStrands, a social music network.

At the time, we compared it to other video sharing site, and said that it was the equivalent of YouTube just for music lovers.

Now it’s safe to say the company (we presume it’s past the “startup” stage) is doing quite well for itself. It boasts a steady and sizable usership. It’s introduced quite a few compelling features over the last twelve months or so. And it’s still pushing pretty strong.

BBVA Are Convinced

So strong, in fact, that a group of investors, led by BBVA (some Spanish bank neither I nor likely most of you have ever heard of), have offered up $24 million in a round of funding dubbed Series B2.

Now, if you’ve been following our feed for, say, the last year or so, you’ll know we tend not to cover the funding rounds announced by the media.

In most cases we find them dull. (Perhaps the disinterest has to do with the chosen nomenclature. “Series B2”? Come on, spice it up a bit, guys. That’s $24 million [bleeping] bucks now stuffed inside that beer fridge at the office. Get creative with the PR.)

And, quite frankly, it’s more something that Michael Arrington and the writer staff at TechCrunch excel at. 

They’re the ones that have the financing fetish.

Mind you, if anyone wants to send $24 million our way, we could probably change things up and spend portions of our days waxing poetic about the green gravy train travelling the Valley.

MyStrands Has Doubled Its Financing In A Year

We’ve been privy to the goings on at MyStrands for a while now, so we thought we’d make a slight exception and post a word or two – or, you know, four-hundred – about the company’s success in all but doubling it’s total financing to date. (In June it nabbed $25m, and before that about $5-6m. Where from, who the hell knows.)

So, cheers to all you at MyStrands on the $24 million infusion. Quite an achievement. Not so much a record. The guys with the green liked you $1m more back in June. But nonetheless, you’re doing pretty well for yourselves.

Paul Glazowski is a contributing author discussing the social networking world, his work can be found on Profy.com

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