Mobile video is growing ever more popular, particularly with the emergence of smartphones such as the Apple iPhone. But Delivering content to mobile phones is still a problem, particularly in the field of live streaming.

RipCode has already grown into a leader and innovator in the On-Demand Transcoding market built around the strength of its flagship product, the RipCode Video Transcoding Appliance. 

Real-Time Stream Transcoding

But today, it has announced a new step in the evolution of RipCode.  In addition to offering on-demand transcoding of stored content, it is  introducing RipCode’s Real-Time Stream Transcoding solution, focused on the transcoding and delivery of live mobile streaming of broadcast content. 

With this addition, RipCode has created a powerful dual-application transcoding platform enabling its customers to reach more markets with a single transcoding appliance.

Video transcoding is fine so long as the technology and profiles used stay the same long enough for companies utilising them to keep on top of their needs.

However, a lot of companies want to be able to encode their back catalogue to support new profiles, which can be a tiresome and long-winded task.

Encoding Profiles

I’ve talked to a lot of companies recently about their video transcoding needs and most are eager to support an increased number of encoding profiles.

But as their video library grows, they foresee challenges in encoding their back catalogue to support new profiles while keeping up with transcoding their daily ingest.

Last week saw the CTIA Wireless show take place in Las Vegas. Ripcode were there for the first time, and exhibited solutions for on demand mobile video transcoding.

Considering booth location was less than optimal – Ripcode’s own fault for signing up late – they still got good foot traffic and were kept busy talking with visitors and demoing their On-Demand Transcoding solution for mobile video. 

There was a lot of positive reactions to the message. It’s obvious that delivering video to mobile is a challenge for many companies. 

Over the last couple of weeks, we shared our four part interview series with Dr. Gerry Purdy, VP and Chief Analyst with Frost & Sullivan.

In Part 1, we explored the future transcoding market, and the impact mobile video will have on transcoding and the challenges that await this year.

In Part 2, we discussed the impact that the Apple iPhone and YouTube have had on the mobile user experience, as well as the complexities of mass video distribution.

In Part 3, we discussed the global growth of mobile video, the impact of unlimited data plans on the mobile video market, and regulatory constraints on the market.

In our four part interview series with Dr. Gerry Purdy, VP and Chief Analyst with Frost & Sullivan, we are discussing different elements of the mobile video market.

In Part 1, we explored the future transcoding market, and the impact mobile video will have on transcoding and the challenges that await this year.

In Part 2, we discussed the impact that the Apple iPhone and YouTube have had on the mobile user experience, as well as the complexities of mass video distribution.

On the digital media website Contentinople yesterday, Frank Smith talked about a comment that Philip Inghelbrecht of video sharing site YouTube made during a Digital Hollywood Media Summit in New York.  

Inghelbrecht remarked that 10 hours of fresh content is uploaded to YouTube every minute… which is quite plainly amazing.  

Frank’s post also went on to talk about the strain the volume of new media content is putting on storage, exceeding current capabilities, with an estimated 281 billion Gbytes uploaded in 2007 based on an IDC study sponsored by EMC Corp. 

Transcoding on demand for mobile video is starting to play an important part in the growth of online video as the medium of choice.

We’ve received great feedback in response to Part 1 of our interview series with Dr. Gerry Purdy, Vice President and Chief Analyst with Frost & Sullivan.

Due to the length of the discussion, we’ve broken the interview into 4 parts to make it a bit easier to digest, so here is the second part.