Almost everyone has a mobile phone these days, from young kids,
who text their friends sitting the other side of the classroom, to older
people who use them as an indispensable link to family.
According to Nielsen’s estimates, there are
currently 239 million
mobile subscribers in the U.S., 61 million of who have video capable
cell phones or mobile devices.
However of those, only a small
percentage actually subscribe to the data service and take full
advantage of their mobile video capabilities. But why?
Transcode Traffic Jam
The
volume of
video, the number of transcodes required and the limitations of legacy
transcode solutions has created a virtual transcode transaction traffic
jam, making it impossible for content providers to offer their entire
video libraries to mass mobile audiences.
For mobile video service subscriptions to keep pace with the
sale of
new video enabled devices, consumers need to have a wide variety of
content available to them, from the most popular prime time TV shows to
the pop-culture hits from 10 to 20 years ago.
It’s
about choice and
on-demand transcoding is the key to opening the video vault to the
mobile consumer.
This short video discusses the issues behind on-demand video
transcoding:
Discussing On Demand Mobile Video Transcoding
Originally written by Brendon Mills of the RipCode Blog. RipCode offers on-demand video transcoding solutions to ease the process of re-purposing video into multiple viewing formats.
