ShareThrough.com Category
Sharethrough is a company at the cusp of new media and harnessing the power of viral video.
It has a platform that is connecting forward thinking companies wishing to utilize the reach of online video with various blogs, websites and social media platforms.
Put simply if you have a video that you want to get more exposure and views on YouTube then ShareThrough can help. It does this by getting your video on popular websites and apps to get it more exposure, for a price of course.
On the other side of the coin if you run a popular website, blog, facebook app, iPhone app etc. that could show sponsored videos to users to get more plays, then there’s the opportunity to partner with Sharethrough as an advertiser.
Does it Work?
I had the pleasure of visiting the ShareThrough offices in San Francisco where founder Dan Greenberg highlighted how the video campaigns work.
In addition to running webtvwire.com I occasionally consult on online video promotion. I was impressed with how ShareThrough works, and that it is actually effective, especially on large budget campaigns, although low budget campaigns might not see the benefit (more on this in a minute).
