Advertising and Internet TV

Advertising

Monetizing YouTube Is The Holy Grail | Google CEO Eric Schmidt Discusses Advert Types

The push to successfully monetize YouTube has been discussed at great length over the past few months, with Google CEO Eric...
Dave Parrack
57 sec read

YouTube Revenue-Sharing Deal With Lionsgate | Distributing Clips From Independent Studio

The challenge for YouTube to make some money from the millions of viewers it gets each month continues, but a new...
Dave Parrack
48 sec read

Pre-Roll & Post-Roll Ads Coming To YouTube | Monetizing Problems Cause Policy Change

We’ve been hearing lots of stories recently about the problems Google is facing in monetizing YouTube, and then turning a profit...
Dave Parrack
1 min read

YouTube Video Ads Get A Boost | Earning Revenue From YouTube Using Google AdSense

Google has announced two improvements to its AdSense video units which should make it much easier to generate revenue from embedding...
Dave Parrack
51 sec read

Watch “Cavalcade of Cartoon Comedy” Episodes Online With Google | Seth MacFarlane’s New Comedy Series

If you doubted the traction that Web video is currently gaining, then today’s announcement from Google and the creator of hit...
Dave Parrack
1 min read

YouTube Chief Of Monetization Quits | Further Proof Of The Difficulty Of Making Money

Just a few days ago, I posted an article discussing the problems Google are experiencing in making YouTube the money-making machine...
Dave Parrack
49 sec read

YouTube Monetization Tools On Way | Google CEO Eric Schmidt Promises New Innovations

When Google bought YouTube for $1.65 billion in 2006, my guess would be they planned to make some money out of...
Dave Parrack
1 min read

NBC Universal Makes Plans To Highlight Sponsors Products In Shows Created For Web

At the moment, it seems there’s a high level of confusion about how Web TV can be made to be profitable...
Dave Parrack
55 sec read

YouTube Video Integrated In To Google Maps | Allowing Companies To Advertise On The Web

Last year saw YouTube integrated in to Google Earth, allowing surfers to watch videos tagged with the locations they are viewing...
Dave Parrack
43 sec read

TV Networks Look To The Web For Revenue | American Networks Test Web TV Advertising

Web Television is growing, that’s a fact that is indisputable at this moment in time. As broadband speeds increase, that’s only...
Dave Parrack
1 min read

How On Demand Video Transcoding Enables More Personalised Advertising Opportunities

The business of online television and video is growing at a incredibly fast rate, and as well as user created and free...
Brendon Mills
34 sec read

Yahoo! Confirms Rumoured Acquisition Of Online Video Platform Maven Networks

Yahoo! may be going through a rough patch at the moment (read understatement of the year), with Microsoft launching a hostile...
Dave Parrack
1 min read

Super Bowl XLII Adverts To Be Featured On YouTube and Hulu – But Not The Game Itself

Super Bowl XLII is about to start on traditional television all across America, with people having friends and family over to...
Dave Parrack
1 min read

Video Advertising Opportunities Being Expanded By Use Of Transcoding Technologies

A lot of people have recently been discussing the video advertising outlook for 2008.  Most sites which provide some kind of...
Brendon Mills
1 min read

YouTube AdSense Revenue Share Scheme Being Extended To More Of The General Public

YouTube have been experimenting with advertising on videos for a good few months now, and by all accounts, it;s been quite...
Paul Glazowski
1 min read

The Quest For Internet TV Nirvana | Patience, Perspective & Revenue Urgently Needed

Cliff Edwards recently wrote an article for Business Week which brings up some important questions about the future of Internet TV,...
Gilbert Hammer
1 min read

Bebo Announces ‘Open Media’ Initiative | Social Network Joins Online TV Revolution

Bebo, currently the third largest social network, behind the big guns of MySpace and Facebook, has thrown it’s hat in to...
Dave Parrack
1 min read

Maven Networks Leads Internet TV Advertising Forum | Personalising Online Video Adverts

I read an interesting news release a few weeks ago from Maven Networks on the Streaming Media website, about the formation...
Mark Fears
1 min read

Apple Hire Student On Strength Of YouTube Advert | User Generated Content Still Growing

There was further proof this week of the rise in popularity of promoting user generated content to the big time. An...
Dave Parrack
1 min read

Google Partner With Nielsen Ratings To Measure Ad Numbers And Demographics

Google have announced they are to partner with Nielsen, the company which measures television ratings across various demographics. Nielsen has set...
Dave Parrack
1 min read

SuperPages Video Launches | Internet Video Advertising For Small Businesses

Idearc Media has recently announced a successful trial and the national launch of SuperPages Video, after a trial run of embedding...
Michael Garrett
1 min read

Procter & Gamble Create ‘Crescent Heights’ | An Online Soap Opera Aimed At Web Surfers

You may have thought Internet marketers had every website and online niche cornered already, but now Procter and Gamble have created...
Phil Butler
2 min read

Monetizing Your Blog With AdSense YouTube Video Units | Video Advertising Tutorial

After months of speculation and testing, Google have finally made it official and recently announced the launch of “Video Units”. This...
Robin Good
4 min read

AdHoc Video Advertising Launched By Blinkx | Google Adsense Beaten At Their Own Game

Showing how quickly the Internet TV and online video business moves these days, Blinkx has launched its own advertising platform just...
Michael Garrett
1 min read

Adsense Embedded YouTube Video Units Arrive | Google Announces Advert Evolution

Google has officially launched the adsense video adverts which we discussed a week or so ago here on WebTVWire. To provide a...
Michael Garrett
1 min read

YouTube Embedded Video Players Now To Come With Google AdSense Included

Adsense is now starting to make an appearance at YouTube, news that is long overdue, but Google unveiled the new feature...
Michael Garrett
1 min read

iTunes Video Downloads | Are They About To Get Embedded Adverts Via Podaddies?

Apple has recently inked a deal with a San Franciso based video advertising start up called Podaddies to develop advertising compatibility...
Michael Garrett
1 min read

YouTube Advertising Recap

There’s been a variety of discussion over the mast few months regarding the use of adverts within YouTube videos so just...
Chris Tew
24 sec read

FLVorful | The Online Video Advertising Marketplace Set for Failure

Online video advertising is only just beginning to see the light of day. Despite being early days there are still a...
Chris Tew
2 min read

AdBrite InVideo | Helping Video Pirates Like AllSP Make Money

We all know that there are plenty of pirate TV episodes being posted on websites like YouTube, and we all know...
Chris Tew
1 min read