In this day and age, YouTube is potentially more influential than any other medium in turning a song from one which no one has ever heard into a hit of epic proportions. Thankfully the music industry has realized this unsavory (at least to them) fact.
Once upon a time the music charts were made up of one thing and one thing alone: How many physical copies of a song sold in record stores. Now, with the way people consume music, and other types of content for that matter, having changed, so has the methodology behind the charts.
Several years ago digital downloads were added to the mix, as the industry realized it was fighting a losing battle against people buying digital rather than physical copies. Then came streaming services such as Spotify, which now also contribute to the charts.
This week saw YouTube added to the burgeoning list of sources used to determine whether a song is a hit or not.