Video on Demand Category

Video on Demand services via the web and/or internet enabled set top boxes

Posted in: Advertising, News, Video on Demand by Dave Parrack on March 8, 2013

hitbliss-logoUnless you actively block or are able to tune them out, you’ll see ads everywhere you go online. HitBliss hopes to use this fact to attract consumers and advertisers to a new way of working together.

A Necessary Evil

No one really likes advertising, whether it’s online, at the cinema, or merely watching television at home. Instead they are a necessary evil, there to provide income for the providers who can then plow it back into producing more content we want to see.

This system works well for websites, few of which charge for content. It also works for some streaming services, which will play ads before, during, and/or after a video to make ends meet. Could it work on a grander scale, where people earn money which they can then use to purchase new movies and episodes of current TV shows?

We’ll find out when HitBliss launches comes out of beta.

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Netflix LogoNetflix is busy producing its own content to augment the classic content already on the service. It’s this original programming that is causing network executives to have heart palpitations, and with good reason.

Netflix Content

Netflix has always offered some good content, with a mix of old and new shows and movies that collectively add up to enough for people to be happy to pay for the service. However, when it started producing its own exclusive content it changed the nature of television as we know it. Possibly forever.

Netflix’ move into producing original content has had positive effects on the shows in question…

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Posted in: Broadband Video Companies, News, Video on Demand, YouTube by Dave Parrack on February 22, 2013

billboard-charts-logoIn this day and age, YouTube is potentially more influential than any other medium in turning a song from one which no one has ever heard into a hit of epic proportions. Thankfully the music industry has realized this unsavory (at least to them) fact.

Music Charts

Once upon a time the music charts were made up of one thing and one thing alone: How many physical copies of a song sold in record stores. Now, with the way people consume music, and other types of content for that matter, having changed, so has the methodology behind the charts.

Several years ago digital downloads were added to the mix, as the industry realized it was fighting a losing battle against people buying digital rather than physical copies. Then came streaming services such as Spotify, which now also contribute to the charts.

This week saw YouTube added to the burgeoning list of sources used to determine whether a song is a hit or not.

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new-youtube-logoYouTube has long been seen as a possible alternative to pay-TV offerings, with a mix of music videos, television shows, and movies providing the needs of viewers. To truly be an alternative to pay-TV, YouTube itself may start charging for access.

Original YouTube Channels

There has always been original content on YouTube. Once Google had (generally) rid the site of the copyright-infringing clips that were its lifeblood in the early days, videos created by real people like you and I became the mainstream fare.

In 2011 YouTube sought to up the quality of its original content, giving producers a budget in order to create content for 100 premium channels. That process is continuing, with YouTube adding many more channels to the line-up at the end of last year.

The next logical step would be to start charging people to watch these premium channels. Which is exactly what looks set to happen.

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Posted in: Broadband Video Companies, Deals, Funding & Acquisitions, News, Video on Demand by Dave Parrack on January 25, 2013

zombieland-posterAmazon has taken on the episodic version of Zombieland in order to add to its Instant Video lineup. Which further cements the feeling that television networks are becoming a resource we could well do without, either now or in the near future.

Amazon Takes On Zombieland

Amazon is developing a TV series based on Zombieland, a hit movie starring Jesse Eisenberg, Emma Stone, Woody Harrelson, and a cast of unnamed zombies. Oh, and featuring a cameo by Bill Murray.

Zombieland began life as a proposal for a TV series, with CBS buying a pilot. The network decided not to proceed, so writers Rhett Reese and Paul Wernick turned it into a screenplay for a movie which was eventually released in 2009.

There have been rumors of a sequel, which then morphed into rumors of a TV show based on the movie. That looks like it’s going ahead, but funding is coming from Amazon rather than CBS or any of the other big U.S. networks.

Zombieland looks set to be an Amazon Prime exclusive, but with the project only just getting underway it could be some time before it sees the light of day.

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Posted in: Broadband Video Companies, Deals, Funding & Acquisitions, News, Video on Demand by Dave Parrack on December 8, 2012

disney-logoNetflix has signed a new deal with Disney which will see first-run movies from the media company streaming through the service from 2016. This is a big deal for Netflix, and its shares immediately rose after the news was revealed.

Blurred Lines

The lines between release windows and methods of viewing content are being blurred more and more as time goes on. We’ve already seen films released on demand as well as, or sometimes even instead of, in theaters.

This trend is set to continue, especially as the streaming companies find more money to offer traditional media companies for their wares. Money talks, even (or perhaps especially) when it comes to the big players.

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Posted in: Broadband Video Companies, Internet Video Producers, News, Video on Demand, YouTube by Dave Parrack on November 27, 2012

gangnam-styleYou may very well be sick of Gangnam Style by now, but there are more people discovering this song every single day. With YouTube crucial to Gangnam Style becoming a worldwide phenomenon, it’s no wonder the PSY hit has become the most watched video on the site.

Most Liked, Most Viewed

Gangnam Style became the most liked video of all time on YouTube in September, knocking LMFAO off the top spot. Now, Gangnam Style has become the most viewed video of all time on YouTube as well.

This time PSY knocked Justin Bieber off the top spot, with his Baby having held the top spot since 2010. Gangnam Style has been watched more than 835 million times, and all since it was first posted to the Google-owned video-sharing site on July 15, 2012.

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