Video on Demand services via the web and/or internet enabled set top boxes
Unless you actively block or are able to tune them out, you’ll see ads everywhere you go online. HitBliss hopes to use this fact to attract consumers and advertisers to a new way of working together.
A Necessary Evil
No one really likes advertising, whether it’s online, at the cinema, or merely watching television at home. Instead they are a necessary evil, there to provide income for the providers who can then plow it back into producing more content we want to see.
This system works well for websites, few of which charge for content. It also works for some streaming services, which will play ads before, during, and/or after a video to make ends meet. Could it work on a grander scale, where people earn money which they can then use to purchase new movies and episodes of current TV shows?
We’ll find out when HitBliss launches comes out of beta.