Nokia has announced the addition of Sony Pictures and CNN to its growing list of media and video partners.

Nokia are clearly attempting to make itself THE presence in the mobile media world by steadily increasing it’s on-the-go entertainment options and provisions and giving consumers that one thing they value above all else; choice.

Both new partners join the big name providers YouTube and Reuters as contracted suppliers of videos to the mobile phone company’s list of media-friendly devices, known as the N Series line.

As the terms mobile and media become increasingly synonymous as the world technology progresses, content partnerships both big and small will decide which companies get ahead, which get way ahead, and which companies simply don’t budge at all. 

Nokia - Assured A Bright Future

Nokia, with global news providers like Reuters and CNN, has ensured itself a bright future as far as up-to-date news coverage is concerned, and with a partnership with YouTube in its arsenal, as well as Sony Pictures, the path the company ventures on promises to be a solid one well into the future.

Nokia’s first-announced video content suppliers, YouTube and Reuters, are presumably more “critical” to the success of the Finnish company’s mobile multimedia plans – the suppliers’ plans as well, considering Nokia’s strong dominance in the mobile market worldwide.

But the addition of both CNN and Sony to the roster only strengthens its hand. If nothing else, consumer choice will grow, and with other players in the mobile industry sensing a real need to compete at present, competition is slated to expand across hardware, software, and media industries fairly quickly.

This will be a big change as until this point things in the mobile realm have been relatively slow-going and uneventful.

Conclusions

It’ll be interesting to see how other media houses, mobile phone manufacturers, and software developers will act in the coming months. The demand for more media in more places needs to be met with action.

Nokia and its collaborators clearly see that need. How quickly Motorola and the rest present their intentions will show whether Nokia will retain its lead or whether we’ll see a big shift come 2008.

Paul Glazowski is a contributing author discussing the social networking world, his work can be found on Profy.com

Have Something To Say?