How Will The Internet Affect Public Broadcasting In The Future?

1 min read

Old Style Microphone

How has the Internet changed public broadcasting, if at all?
It’s a question we should look at as the popularity and accessibility of
Internet based television channels and online video streaming increases

Back in the twenties John Reith, the first general director of
the BBC said that their most important mission was to “inform,
educate and entertain”

If Mr. Reith had defined this mission today, would he said
else? Has the internet changed the main mission of a license funded
public broadcaster?

There is no doubt about the fact that the internet is a
place to inform, educate and entertain. 

And it is possible for a public
broadcaster to reach it’s goal without much change even when
it is
starting to utilize the internet to deliver information, education and

TV Mixing Desk

But should license funded broadcasters like the BBC, the NRK
Norway, SVT in Sweden and DR in Denmark do something in addition to
this when they start using the internet to deliver their content?
Should we add some words? 

The internet opens up a totally new way of
using content. A couple of words that pop up in my mind are share,
participate, open, facilitate, make available…

I don’t think inform, educate and entertain cover
the mantra of content, conversation, context and control. Or simply how
to be successful on the internet. 

What do you think? Will the internet give public broadcasters
new and important roles? I most definitely think so. All comments on
the subject are welcomed.

Written by Eirik Solheim, a media industry consultant. Catch his views on enhanced TV, broadband, mobile, IPTV and more at Post is licensed under the Creative Commons.