Traditional television is in irreversible decline. The
industry as you know and have grown up with is on the way out, whether
you realise it or not.
It neither inspires, or moves, apart from those rare occasions
television remembers it’s true and original mandate, the one in which
no other medium can compete… live reporting!
On traditional television everything is
pre-ordered, pre-planned and designed for, edited, revised, cropped,
trimmed… censored, reviewed and approved.
Old style television is not a
real communication medium any more, it is just an instrument
of political and corporate
If you had not realized this yet, wake up!
The Pace Of Change
To live at the pace of change we are experiencing today, you
take full control of the information channels through which you learn,
find out, inform and entertain yourself, you are out of the game.
From today you have become your own control room, the control
the living remote control who choses and selects the clips that will
help you learn, discover, and understand other things and people that
share your same passions.
I have caught you.
If you sit another time again to look at another sit-com or at
another Lost episode you can stop reading right here. Close this web
page and forget it.
The world around you, ideas, the company you work for and the
that work for it cannot be changed while they also let themselves be
hypnotized by this entertainment stream with zero ethics and nano-sized
Only in rare instances of major live sport events, traditional
television is still capable of making you taste the adrenaline of
“being there”, excited and alive, as if truly tele-ported to that
however distant happening.
Magic moments in which you forget where you
are and you become one with whatever is happening at thousand of
But beyond that, is the deepest boredom.
The New Grassroots Online Television Channels
The new grassroots online
television channels that are sprouting online are very
different from what you have become accustomed to see on
But how can you tell whether what you are seeing on the web is
a web-version of a traditional television channel or it is an emerging
pure-breed Net TV.
As you will find out by reading further, discoverign
which is which, will not be very difficult.
Some call it “Online Television”, some “Internet TV“, and
some have been spending lots of PR money to get you to call it IPTV.
Without you even realizing it, Net TV is already here.
Television From The Roots
It is a new way to do television from the roots, without a
equipment setup, and with the flexibility and freshness of a blog.
Inside and outside of your organization,
intranet or on the national professional association site, Net TVs will
grow like mushrooms.
Net TVs will open up many opportunities for all
those with talent, a voice and a great desire to share their pioneering
efforts in one of the most revolutionary media formats to appear.
But don’t be fooled by these acronyms. The new online,
Internet-based television, the Net TV, has a completely different
taste, and it is easy to recognize independently of the language it
speaks or the name it uses.
This is its unmistakable identikit:
The Net TV Profile
It has no schedule
It is you who decides what to watch and when. Everything
broadcast live on a Net TV is always available also in a recorded,
It can be seen anywhere
A Net TV can be seen from home, on the move, on your PDA,
laptop and with new internet
television platforms like the Apple TV even
on your traditional television set.
It knows no borders
It can be seen anywhere around the world where there is an
connection. Anywhere there is a Wi-Fi
connection, an ADSL cable or even a cellular mobile link, Net
TVs can be easily reached. In Koh
Samui just like in Rio
It asks no payments
Net TV does not require a paid subscription, viewing fees or the need
to purchase a decoder or set-top box to allow you to watch its best
It favours re-use and re-distribution of its
Net TVs provide true free access to all of its video
and recorded, and it actively promotes the re-use and the distribution
of its best programs on other Net TV channels, blogs sites and even on
It gives a voice to its audience
Net TV characterizes itself because it allows its
spectators to join in
and participate into the show, it allows to ask live questions to both
those running show as well as to other participants connected from
other distant locations.
It has audiences of thousands not of millions
Instead of typical television-sized audiences of
spectators, Net TVs have audiences of only hundreds or thousands of
active participants at best during their live shows.
It loves niche
Net TV loves focus. Net TV loves being thematic and
TV loves communities of interest or practice seeking news and
information on tight subjects. Its spectators know what to find on it
no matter at what time they tune in.
Driven, presented, guided and managed by true passionate
Net TVs have a completely different taste from traditional television
where everyone and everything needs to appear perfect, strong and
The true Net TV is characterized by the passion with which
its authors, showmen and anchors share its live sessions.
Just like in
the 70’s when here in Italy private (pirate) radio stations first
challenged the monopolistic status quo of state-television, today these
Net TVs have very loyal and passionate fans who can ignite instant
viewing swarms of hundreds of people in a matter of minutes.
It has a strong and clear voice
The new Net TV doesn’t hide itself behind opinions and
by others, as it expresses in a direct and transparent way its
It doesn’t sell subjectivity and opinion for objective
As with blogs, Net TVs tend to be powerful communication
outlets for artists, writers, change-agents and even independent
analysts who do not find space inside traditional media to expose and
share with others their ideas without selling their credibility with it.
It has a grassroot spirit
Net TVs are generally inspired by concepts of community and sharing
while resisting too formal programming styles as well
excessively-polished corporate communications and the typical
Hollywood-originated TV formats.
Net TV is groovy, has an accent,
doesn’t dress Armani… it creates new trends by itself, is typically
against the mainstream, it is nomadic, tribal.
Anyone can create it
To create a Net TV you don’t need a large budget nor the
pull-up transmitting towers around the country.
There are no limits to the number of spectators you can
nor to the length or topic of your shows. Infinite bandwidth is now
available to everyone.
But they have
crowds of hundreds of thousands and even millions of loyal, passionate
followers spreading over time to watch their recorded shows.
Read more about Net TV Online
Originally version written in
Italian by Robin
Good for 7thfloor
magazine and titled “Prime Time is any time” on July 31st 2007. Some Rights Reserved. English version
revised and edited by Robin Good.