If you run a website that hosts video, or if you have a video podcast or upload online videos then you will always want as many people to watch your video as possible.
A large potential source of traffic can be from search engines, and more specifically the emerging video search engines. But if you don’t do things right you can lock yourself out of this traffic altogether.
Blinkx, a leading video search engine, has published a Video Search Engine Optimization Wiki which is a must-read for anyone involved in promoting online videos. Obviously setting the right titles and meta tags are very important, but there is more to it than that. The Blinkx video SEO guide will help point out what else you can do.
- Do you know that a lot of metadata can be lost during conversion?
- Do you make your filenames for the videos descriptive?
- Are you choosing suitable and descriptive tags to go along with your video?
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