Every month new viewing figures for online video are released and they tend to follow a similar pattern – YouTube at the top, and everyone else scrabbling for top 10 positions. However, this month saw something different, with Facebook surprising everyone by jumping to third.

Online Video Stats

Nielsen, as well as a number of other companies, measure the number of streams viewed on online video destinations every month.

October was no exception, although the figures were more interesting than usual. mainly because while the top two of YouTube and Hulu remained the same, there were some big changes after that. And it could be the start of a trend set to get stronger over the next few months/years.

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Live video streaming services are rapidly growing in popularity and also rapidly growing in number. The latest to enter the fray is TinyChat.tv, which is hoping to compete against established companies such as Stickam, Ustream, Livestream, and Justin.tv.

Live Streaming Video

Live streaming video services allow anyone to stream what they want over the Internet to anyone who is interested in watching. The only real rules are regarding the content, with no copyright-infringements or criminal offenses allowed.

There are already a number of well-established companies offering ordinary people the chance to host their own online television show, with Stickam, Ustream, Livestream, and Justin.tv all popular and all user-friendly to varying degrees.

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On Sunday, U2 played a gig at the Pasadena Rose Bowl in California as part of their current world tour. It streamed live on YouTube and managed to rack up 10 million viewers. Which is a huge success for both Google and the Akamai content delivery network which handled the event.

Live Success

YouTube is no stranger to live streaming, having experimented with the method of broadcasting a few times since being acquired by Google. However, Sunday night’s U2 concert was a hit like the site has never experienced before.

When competing with the bread and butter of YouTube – the viral videos generated by users – the U2 concert was a relative failure, but gaining such a large audience for an event such as this is nothing short of spectacular.

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Twitter has become the darling of social media by keeping things simple, with 140-characters or less messages. Currently, only text and links to external sites are allowed in tweets, but could video messages soon be showing up in the public timeline?

And if so, what does that mean for third-party apps such as Twiddeo, Tweetube and 12seconds which already offer similar off-site services?

Tweeting It Simple

Twitter is growing in popularity and influence all the time. What started out as a small, niche social networking site is catching up with the likes of Facebook and MySpace.

Part of its appeal is the lack of anything complicated or messy clogging up the site. Twitter sticks to the 140-characters or less tweets while letting developers use the API to expand the service outwards.

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Community Synopsis

Community is a situation comedy series produced by ABC that debuted on September 17th 2009.

Community follows the story of Jeff Winger (played by Joel McHale) a lawyer whose degree has been declared invalid by the State Bar. Jeff is forced to attend community college where he befriends another senior student Pierce (played by Chevy Chase). The pilot of Community premiered on Facebook where it was available for a limited time.

Community has been commissioned for 13 episodes.

• Watch Community on Amazon On Demand (US residents)
• Watch Community on Hulu (US residents)
• Search for Community Episodes
• Find Community Torrents

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A lot of us watch a great deal of online video each month, some good, some bad, but which are the videos that go beyond merely being popular and attract worldwide attention?

The 100 Million Views Club tells us exactly that, and it consequently makes for very interesting reading, with movers and shakers shaping the new chart.

Visible Measure Viral Video Chart

While Magma tracks the most popular videos of the day, Visible Measures is constantly tracking the biggest and most popular viral videos around. And there are 35 which, according to the company, have exceeded 100 million views.

We first covered the list in May but things have changed somewhat since then. The newly updated list has seen some new entries which have quickly raced up the charts due to either current events or the zeitgeist of the day.

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Online video is growing all the time, both in terms of popularity and frequency. Which is all good for the sector.

However, navigating the breadth of choice now out there and filtering the available content is getting harder as a result. Enter Magma, which acts like a Billboard Hot 100 for online video.

Online Video Growth

Online video has grown, and continues to grow, in popularity and breadth of content. The choice of sites, portals, content, and video clips now available is breathtaking.

There are the long-form video destinations such as Hulu and the BBC iPlayer, and short-form video factories such as YouTube and Dailymotion. Between all of them the range of content available to your average viewer is simply astonishing. It would take years to watch it all.

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