Steve Jobs revealed some vague future plans for Apple before he passed away from pancreatic cancer earlier this month. Including a possible Apple television set. Which is a nice idea but something that still feels like it’ll be years away.
The Apple TV set-top box has never been more than a hobby for Apple, with Steve Jobs admitting as much a few years ago. However, it’s always been clear that Jobs and co. had bigger plans for the device and was merely waiting for the industry, technology, and consumers to catch up.
We now have some proof of this, with Steve Jobs’ biographer Walter Isaacson revealing Jobs’ thoughts on the future of the product. Forget a small set-top box, we’re talking about a true Apple television set here. Which would no doubt be white, have rounded edges, and be called iTV.
Steve Jobs’ Dream
The Steve Jobs biography was written from insights forged from multiple interviews both with the man himself and his friends, family, and colleagues. Elements of the book have been leaking this week, with the Washington Post finding the section on the possible Apple TV set.
In the biography Isaacson writes:
“He [Jobs] very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant. ‘I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”
An Apple television set has been rumored for some time. It seems an obvious next step for a company that can change industries and ways of thinking with the release of new hardware. But this is the first evidence that such a device could be in the making.
While the set-up of any Apple television set is still unclear, I can only imagine it will be built on the groundwork of Apple TV. But that means Apple still needs the cooperation of the content owners and creators for the product to have any chance of succeeding. And judging by Google TV that could be a long way off yet.
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