Do you want to stream media to your cell but don’t have a Windows-enabled model? Are you looking to watch online video content on your mobile device but don’t have the dough for an iPhone? Well, in the past my response to that would have been “Tough luck, pal.”

Now, however, the service offered by Movy.TV allows phone, PDA and Blackberry users to access multimedia previously unavailable to them.

The basic idea is simple: Install the media client on your device, upload your content to the website, then stream it (or any of the video or audio made available by other users) to your handset as and when desired. You can also access the media from your home computer or laptop as you would a standard video-sharing site.

So, what’s the catch? To be honest, I can’t see one right now. Not only is it free, but owners of most devices working on Java, Blackberry, Windows Media, Palm or DOJA platforms will be able to take advantage of this new stream-on-demand service via their GSM/GPRS networks.

A Video Sharing Site in Itself

In terms of look and feel, the Movy.TV website is largely reminiscent of YouTube, Daily Motion and the other big players in the online video market, offering channels, groups, portals and all the other features we’ve come to expect of such sites.

Where it separates itself from the competition, however, is in offering live multimedia streaming, effectively endowing compatible devices (check if yours will work here) with broadband video capabilities.

Who is Movy.tv Hurting?

So, whose feet are Movy.TV stepping on? Well, Apple for one, with their fancy new iPhone now not looking quite so unique for its ability to download video directly from the web.

Additionally, YouTube, who do not as yet allow users to stream live media, may be encouraged by this venture to add such features to their site, although it’s unlikely they’ll be losing any sleep (or money) if they don’t.

Talking of cash, some of you may be wondering how Movy.TV are looking to make theirs. At present, all services are offered free of charge, and their site is conspicuously lacking in banners, pop-ups and the like. Presumably, once the beta period comes to an end, some form of advertising or a basic fee will be introduced.

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