Posted in: Advertising, Google, News, YouTube by Chris Tew on June 3, 2007
YouTube Advert Overlay

I previously wrote a quick overview of Google’s video advertising endeavors back on April 1st. Now 2 months later Google is powering on and driving more video advertising initiatives off the starting grid.

New Video Advertising Initiatives

  1. New Video Adsense Formats:
    In celebration for a whole year since the start of Adsense video ads, Google is now adding three new members of its click-to-play video advert family: the 728×90 Leaderboard, the 120×600 Skyscraper, and the 160×600 Wide Skyscraper. Previously, video ads were only enabled for the 300×250 Medium Rectangle, the 336×280 Large Rectangle, the 200×200 Small Square, and the 250×250 Square.
  2. Video Adverts For Publishers (closed beta pilot):
    Google has started a closed pilot for select video publishers. The service will allow video publishers and video bloggers to add in-stream adverts to their content. I’m pretty sure this is a continuation of a trial Google started back in December 2006.
  3. YouTube inline Adverts
    They came sooner than expected but static inline adverts have arrived on Google’s little (I mean Giant!) video baby, YouTube.

Other Google Video Ad Initiatives

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