I previously wrote a quick overview of Google’s video advertising endeavors back on April 1st. Now 2 months later Google is powering on and driving more video advertising initiatives off the starting grid.
New Video Advertising Initiatives
- New Video Adsense Formats:
In celebration for a whole year since the start of Adsense video ads, Google is now adding three new members of its click-to-play video advert family: the 728×90 Leaderboard, the 120×600 Skyscraper, and the 160×600 Wide Skyscraper. Previously, video ads were only enabled for the 300×250 Medium Rectangle, the 336×280 Large Rectangle, the 200×200 Small Square, and the 250×250 Square.
- Video Adverts For Publishers (closed beta pilot):
Google has started a closed pilot for select video publishers. The service will allow video publishers and video bloggers to add in-stream adverts to their content. I’m pretty sure this is a continuation of a trial Google started back in December 2006.
- YouTube inline Adverts
They came sooner than expected but static inline adverts have arrived on Google’s little (I mean Giant!) video baby, YouTube.
Other Google Video Ad Initiatives
- Google has introduced video adverts that have appeared on Google videos.
- Google has begun to trial regular TV adverts.
- Google has started the Adsense Video Distribution and Sponsorship Pilot.
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