YouTube recently announced it will adding video adverts to its online video portal. YouTube is owned by Google and Google is expected to rake in $6.3 billion in U.S online advertising revenue this year which is about a 30% market share.
Owning YouTube also gives Google a 45% market share of the online video market which would logically give it 45% slice of the online video advertising cake.
This year the entire online video advertising market is expected to reach $775 million, but by 2010 this should increase to nearly $3 billion which could net Google over $1 billion in US video advertising revenue in 2010 making the $1.775 billion paid for YouTube seem like a solid investment.
With such promisingly strong future figures everyone is wondering how this will impact TV advertising, especially given that Google is sniffing around the television set already.
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