LG and YouTube have announced an agreement to provide YouTube services on some new LG mobile handsets.

LG will apply a new YouTube interface to its phones allowing users to view and share videos with ease. In March this year, LG began shipping some phones with other Google services including search, mail and maps.

Dr Skott Ahn, CEO of LG Electronics Mobile Communications Company, said:

This new service will connect people like never before. For the first time, LG customers will be able to film, upload and view videos on YouTube using their mobile phone just as they would be able to from their home computer.

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Dailymotion, an online video sharing site boasting 4.7 million users per day, is reinforcing its goal to bring superior video content to new devices and broader audiences by launching an iPhone compatible version of the site.

The new site, which you can find at http://iphone.dailymotion.com/, features a simplified interface and Quicktime-compatible encoding – both features designed specifically to give a high-quality viewing experience to iPhone’s Safari web brower.

One cool feature is the ability to perform keyword searches for videos. The results are returned as thumbnail images with a play icon that can be directly tapped on the iPhone’s touch screen, launching the video in full screen mode.

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In addition to a myriad of light entertainment videos, Chinese mobile phone owners can now download film clips of the Korean War and emotive war anthems to celebrate the founding of the People’s Liberation Army.

According to the official Xinhua news agency, subscribers to the country’s second largest mobile operator, China Unicorn, are being offered the service for about $1 USD a month.

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Over the past few days we’ve published a series of posts that take an in-depth look at the growth of the cell phone and mobile devices as a mass media tool.

We started with print as the world’s first mass media, moved onto sound recording, then the 1910s brought cinema, followed by radio, then TV, before we were hit by the internet in the mid 1990s. Now the time has come for Mobile as the 7th mass media…

Mobile Mass Media - 3 Part Series:

• Part 1: Mobile Mass Media | The Grass Roots Of The Mobile Phone Technological Revolution
• Part 2: Delivering Content On Mobile Devices | The Growth Of Mobile Mass Media
• Part 3: Mobile Mass Media Creative & Advertising Models | Mobile Phones Are The Future

These in depth anaysis were originally published by Alan Moore of SMLXL.

Buzzwire Inc. today announced a beta preview of its streaming mobile media service, which lets users create their own customised program line-up and access it on their mobile phones anytime, anywhere.

Buzzwire.com includes audio and video feeds to cater for almost anybody bringing personalized content to suit every individual taste. Should they choose, users can organize, save and share their selections within minutes.

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Mobile phones are increasingly becoming the most important mass medium ever created. They’ve achieved this by being able to integrate all of the media that humanity has known and created up to now.

What’s more, mobile phones and it’s integrated media allow users to become producers and not just viewers.

Mobile phones, like any media, also appeal to advertisers, and are increasingly becoming a way companies promote products and services to us. 

In Japan for example, there is already a successful mobile advertising market generating significant revenue streams every year.

But how can this new mobile-based advertising model conquer the world? Is there anything that will facilitate the spreading of a phenomenon which is likely to provoke a radical change in the digital lifestyle of millions of mobile users?

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Not unlike the path of humanity, the history of media is made up of great discoveries and progressive changes.

The 21st century for example, brought us the seventh mass medium, and the second interactive media, namely the mobie phone.

The Internet is an all encompassing giant which swallowed older products and services up, but now mobile media is threatening to do the same.

Everything that’s possible on traditional mediums and the Internet is now also available on a mobile device, from news services, playing music, watching TV, radio broadcasts and movies.

Even the two key elements which made the Internet the global phenomenon it is, interactivity an search, are also available to anyone with a mobile device.

While mobile media is only eight years old, it is growing and greedily capturing business revenues and content from its older media siblings.

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