http://www.webtvwire.com/nielsen-brands-cord-cutting-a-myth-online-video-will-take-over-from-cable-eventually/ The Business of Internet Television and Video Fri, 19 Oct 2012 08:46:31 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.webtvwire.com/nielsen-brands-cord-cutting-a-myth-online-video-will-take-over-from-cable-eventually/comment-page-1/#comment-221144 Brian Gillespie Sun, 24 Oct 2010 17:41:39 +0000 http://www.webtvwire.com/?p=15724#comment-221144 Until major sporting events are readily available in HD on broadband people won't cut the cord. There will be a continued trickle of sports onto the web as the major sports try to further monetize the content without damaging their current lucrative TV and cable contracts. Expect the networks to do a slow switch to the new model with much battling for turf resulting in protective fragmentation and then consolidation of the different cable markets. The content will remain in the hands of the current players and the networks and cable companies will continue to purchase each other and divy up the US internet access. Until major sporting events are readily available in HD on broadband people won’t cut the cord. There will be a continued trickle of sports onto the web as the major sports try to further monetize the content without damaging their current lucrative TV and cable contracts. Expect the networks to do a slow switch to the new model with much battling for turf resulting in protective fragmentation and then consolidation of the different cable markets. The content will remain in the hands of the current players and the networks and cable companies will continue to purchase each other and divy up the US internet access.

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