Online video analytics has taken a huge step forward over the last few days, with TubeMogul making its InPlay suite free for all to use.
InPlay is a brilliant offering that should provide most people with all the analytics they’ll ever need.
TubeMogul is a company dedicated to online video analytics, being the first to specialize in the emerging category.
It has offered video producers ways of tracking the performance of their channels and videos for a few years now. And it recently entered the video advertising market as well, with its Play Time video advertising platform going live.
Going back to its roots, it’s now made InPlay free for all to use.
InPlay Video Analytics
TechCrunch has described InPlay as being for video what Google Analytics is for websites. Which implies it’s free and easy-to-use yet wide-ranging enough to be useful to everyone from keen amateurs to those who need to track the performance of videos to the nth degree.
Which sounds about right.
TubeMogul InPlay can be used on any video player or installed as a plugin for a huge range of video platforms, including Adobe OSMF, JW Player, Kaltura, and Flowplayer. It also come pre-installed in Brightcove. Support for HTML5 and Silverlight is also on the way.
InPlay includes all the different types of analytics you could possibly think of. This includes the number of views, the number of embeds, the time watched, where viewers are from, and completion rates.
Using InPlay is simple, with TubeMogul itself listing a three-step guide that makes it look easier than it is but is essentially correct.
TubeMogul continues to offer bigger and better services to the online video community. And InPlay is a fine analytics suite which, now it’s free, really should be used by everyone.
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