http://www.webtvwire.com/the-death-of-user-generated-video-web-video-is-evolving-to-professional-content/ The Business of Internet Television and Video Thu, 12 Jul 2012 00:06:07 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.webtvwire.com/the-death-of-user-generated-video-web-video-is-evolving-to-professional-content/comment-page-1/#comment-157400 johnny5 Fri, 12 Feb 2010 19:31:58 +0000 http://www.webtvwire.com/?p=2940#comment-157400 Wow, you guys sure called that one! Where did UGV go?! Uhh, currently 55% of all web video views are UGV. DOh! Wow, you guys sure called that one! Where did UGV go?! Uhh, currently 55% of all web video views are UGV. DOh!

]]> http://www.webtvwire.com/the-death-of-user-generated-video-web-video-is-evolving-to-professional-content/comment-page-1/#comment-89581 Simon Allchorn Fri, 05 Dec 2008 21:11:45 +0000 http://www.webtvwire.com/?p=2940#comment-89581 Certainly in the corporate market in the UK we are seeing a gradual change away from UGC back to professionally produced content. There was a fashion for UGC in the early part of this year with a lot of requests for content to be produced with the YouTube look; but ultimately high quality content lasts longer and is more likely to give a higher ROI. UGC will always have its place but if you are trying to monetize content or maintain a high brand value for your product, then UGC isn't the right way to go. Certainly in the corporate market in the UK we are seeing a gradual change away from UGC back to professionally produced content. There was a fashion for UGC in the early part of this year with a lot of requests for content to be produced with the YouTube look; but ultimately high quality content lasts longer and is more likely to give a higher ROI. UGC will always have its place but if you are trying to monetize content or maintain a high brand value for your product, then UGC isn’t the right way to go.

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