Posted in: Google, Internet Video Producers, Making Money & Web Video, Market Growth & Research, News, Video Sharing & Video Clips, Video on Demand, YouTube by Dave Parrack on November 23, 2008
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Simon Allchorn Says:
December 5th, 2008 at 3:11 pmCertainly in the corporate market in the UK we are seeing a gradual change away from UGC back to professionally produced content. There was a fashion for UGC in the early part of this year with a lot of requests for content to be produced with the YouTube look; but ultimately high quality content lasts longer and is more likely to give a higher ROI. UGC will always have its place but if you are trying to monetize content or maintain a high brand value for your product, then UGC isn’t the right way to go.
johnny5 Says:
February 12th, 2010 at 1:31 pmWow, you guys sure called that one! Where did UGV go?! Uhh, currently 55% of all web video views are UGV. DOh!