A lawsuit has been filed by LG Electronics against TV Interactive (TVI) to counter the allegations made by TVI that LG is using TVI’s patented technology without permission. ZillionTV is also involved.

Let’s start from the beginning…

A couple of patents exist which relate to the technology that allows an application to autostart when a storage media is inserted into a device. The abstract of the patent describes it as follows:

“An autostart driver in the host device detects insertion of a storage media into a peripheral and automatically starts an application.”

According to XYHD this actually represents a ‘buy it now’ button on the remote control.

This patent is in the name of Peter Redford and Donald Stern according to PatentStorm.us. Peter Redford is the founder of TVI, a video on demand technology company.

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