Online Video/TV & IPTV Courses & Classes Category
Persuasive Online Video is the world’s first class dedicated to using web video to influence and change behavior.
It was born out of the Stanford University Persuasive Technology Lab based near Silicon Valley and was founded by BJ Fogg and Enrique Allen in the Spring of 2009.
The education takes the form of a series of winter workshops (open to the public for a fee – see below) and a follow up Stanford class in the Spring, with the aim of furthering research into the intersection of the online video industry and academic innovation.
The methods and metrics for changing behavior using online video are the core concepts of the course.
A Persuasive Online Video Assignment in Action
The example video below is an assignment from the class where students picked a controversial cause to promote, and then utilized online video to spread the message:
