YouTube’s movie rentals trial brought in just over $10,000. But rather than the failure some are describing it as, this is surely a big enough success to warrant a larger roll-out of the service in the future. But as usual, content is key.
YouTube Trials Rentals
YouTube has now officially entered the market for movie rentals, having offered movies from the Sundance Film Festival for $3.99 apiece for the ten days that the festival lasted.
YouTube has had a relationship with independent filmmakers for a while now, as it offers another opportunity for them to get their work out there and in the eye-line of a bigger audience. And audiences don’t come much bigger than YouTube’s.
The trial run has now ended and the results are in.

Netflix’s streaming service, ‘Watch Instantly’, is becoming a bigger part of the company’s offering all the time. It’s adding 300 independent films to its lineup and boasting that almost half its subscribers now use this part of the service.
It took years to arrive, and months to be announced, but Apple has finally unveiled its new tablet PC, the iPad. But what does this device, targeted between the iPod Touch and Macbook, mean for online video. The jury is still out on that one.
Is the free online video ride coming to an end? After months of hints and speculation, YouTube is experimenting with its first paid content. And Hulu is strongly rumored to be preparing to roll out a metered subscription service for some shows in the near future.

