The good news is that Apple is pushing to secure a 99-cent price for individual episodes of shows for its customers. The bad news is that to do so it’s had to abandon plans for a monthly eat-all-you-can subscription offering. Shame.
iTV, iPad, iPhone
Apple is one of the companies best positioned to take advantage of the move to online and streaming video. Not only does it lead the way with its iTunes service, it also has a range of products on the market, or about to hit the market, able to deliver video.
Apple’s three mobile devices, the iPad, the iPhone, and the iPod Touch are all capable of streaming high quality video. The iPad in particular is a device designed with the delivery of content in mind.
Meanwhile, the Apple TV is all but dead, with the iTV set to replace it. This will be cheap, cheerful, and designed for the mainstream. Giving it a good chance of succeeding.
Google TV could be a big step in getting online video into the living room and into the mainstream. And the early signs suggest Google is creating a great platform as its starting point. The only problem looks to be content, with Hollywood and the big TV studios failing to climb on board.
Hulu’s viewing figures have dropped massively between May and June, at least according to ComScore. However, it’s more likely the huge drop is merely due to a change in how ComScore gathers its statistics.
