Video on Demand services via the web and/or internet enabled set top boxes
Google’s experiment in turning YouTube from the prime destination for videos of funny cats into something more worthy has been successful in its first year. So more channels, including some for international audiences, are on the way.
Original YouTube Programming
This time last year Google announced it was bringing original content to YouTube in a big way, with 100 premium channels being given a budget and told to go away and produce quality shows. New media companies, YouTube stars, and bona fide celebrities were all involved.
A total sum of $100 was handed out, and once channels made the money back from advertising revenues, they then took their cut. Everyone was set to be a winner, and generally speaking that’s the way it has turned out.
According to a post on the Official YouTube Blog, the top 25 original channels are now averaging more than one million video views every week, while the number of people subscribing to these channels has double year-on-year.