The role of online TV and video in ecommerce and online stores. News, products and examples of online video and internet TV being used in ecommerce stores and shops.
Rich media on the web is continuing to assist companies in a variety of ways to improve the customer’s experience. Be it through informative videos, comical videos, viral marketing or instructional videos; internet video is revolutionizing the web into an interactive and highly engaging experience.
VideoCarLot.com is a company that has innovated and provided internet car dealers with rich media platform to sell their cars. VideoCarLot brings video to car listings creating a rich experience for customers looking to buy vehicles.
The patent pending technology brings full motion video with special effects to create a slideshow of moving images for a rich media effect. It also includes background music and voice or Text-to-Speech description of the vehicle, dealership, and contact information. Unfortunately the sample on the website was a bit buggy so needs some work but it’s still a nice idea and could be applied to a variety of ecommerce stores selling different products.
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