Rich media on the web is continuing to assist companies in a variety of ways to improve the customer’s experience. Be it through informative videos, comical videos, viral marketing or instructional videos; internet video is revolutionizing the web into an interactive and highly engaging experience.

VideoCarLot.com is a company that has innovated and provided internet car dealers with rich media platform to sell their cars. VideoCarLot brings video to car listings creating a rich experience for customers looking to buy vehicles.

The patent pending technology brings full motion video with special effects to create a slideshow of moving images for a rich media effect. It also includes background music and voice or Text-to-Speech description of the vehicle, dealership, and contact information. Unfortunately the sample on the website was a bit buggy so needs some work but it’s still a nice idea and could be applied to a variety of ecommerce stores selling different products.

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