The Apple TV – a media extender for bringing iTunes video and music to a widescreen TV
We knew it was coming, and we knew most of the details. But it’s still intriguing to see what Steve Jobs and co. have come up with for the newly-redesigned Apple TV. It’s small, cheap, and built purely for streaming from the cloud.
Apple TV
It’s fair to say the Apple TV didn’t exactly fly off the shelves when it was first launched. After some good early buzz, as there is with any new Apple product, the Apple TV was designated nothing more than a hobby. Which implied Jobs had accepted defeat.
It’s hard to put a finger on why the original Apple TV failed. It was definitely too expensive, and maybe the mainstream market just wasn’t ready for a set-top box able to stream and download video content.
Apple is hoping things have changed now, however, and that the new Apple TV will take off in a big way.

The good news is that Apple is pushing to secure a 99-cent price for individual episodes of shows for its customers. The bad news is that to do so it’s had to abandon plans for a monthly eat-all-you-can subscription offering. Shame.
The past week has seen intense speculation as to whether a leak regarding Apple’s plans for the underwhelming and under-performing Apple TV is real or not. Could it really be renamed iTV and priced at just $99?
More people than ever may be using the Internet as a means of watching television and video, but is there yet a need, or indeed a demand, for a set-top box? Steve Jobs doesn’t think so, and as head of Apple, he should know.
To make it easier to watch movies on the
AppleTV, Apple
today 
