IPTV Research Papers Category

Research Papers, Surveys and studies into the IPTV and broadband video market.

Posted in: News, Market Growth & Research and IPTV Research Papers by Chris Tew on June 26, 2007

Media  Content Survey 2007I’ve become a regular reader of the free IPTV and broadcast media research publications that the research group Accenture publish. The latest free research paper to hit the virtual internet book shelves is Accenture’s Media Content Survey 2007.

For this publication Accenture surveyed more than 100 of the most influential content executives in leading worldwide companies in the film, TV, music, radio, videogame, publishing and advertising industries.

This really gives an insight into what the powerful people within the media industry think about its future. While the survey is not centered on the broadband video/IPTV industry, the current state of the media world makes the internet central to this report.

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Posted in: News, Advertising, Video Distribution and IPTV Research Papers by Chris Tew on May 21, 2007

Forrester ResearchForrester Research recently came out with a bold claim that paid internet video downloads have no future. The report claims that paid downloads will give way to ad-supported models.

This claim waivers on one major issue: will quality internet video only be a mainly ad-supported business? And the answer is most definitely no.

The reason is mainly tied in with DVD sales and the fact that content owners will not want to switch to a questionable ad supported business when they have a lucrative DVD sales. However, they will be prepared to offer paid video downloads in addition to selling DVDs. Mike Wolf of ABIResearch is also thinking along the same lines.

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Posted in: News, Market Growth & Research and IPTV Research Papers by Chris Tew on April 17, 2007

Woman Using a ComputerWhen it comes to the internet men are always out there in front spending wasted hours sitting in front of the PC screen while the women catch up on their favorite soaps. It’s no surprise to me then that women lag behind when it comes to watching online video.

A study be eMarketer shows that 78% of male internet users will watch video online video this year, while only 66% of women will.

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Posted in: News, Market Growth & Research and IPTV Research Papers by Chris Tew on March 18, 2007

Accenture LogoAccenture — a consulting, outsourcing and technology company — has been following the IPTV industry very closely. The company has just recently released its latest 13 page research report; IPTV Monitor Issue 3.

This research paper adds to a growing number of great research reports that Accenture has published on the emerging IPTV and internet TV industry. These include:

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