Netflix is finally looking towards a streaming future, with the death of DVD predicted, plans for services on other devices – notably the PS3 and Wii (probably) – and a move outside the United States and into unspecified international territories.

Netflix Of The Past

When Netflix formed in 1997 as a DVD by mail company in the United States, the Internet wasn’t the behemoth it is now, and online video was a concept rather than an actual living, breathing part of the Web.

Streaming video therefore wasn’t part of the plan for the company at that point. However, it introduced ‘Watch Instantly’ as part of its subscription service a few years ago and hasn’t looked back since.

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Were you one of the many who back in 2006 wondered why on earth Google was paying $1.65 billion for YouTube, a site with no revenue and a ton of problems? Then you weren’t alone because even Google CEO Eric Schmidt thought it was overpriced.

YouTube Is Go

In February of 2005, a site popped up on the Internet that would cause a massive shift in how video is served on the Web. It would ease the process, and provide a platform for video of all kinds, mostly user-generated content.

Its name, if you hadn’t already guessed, was YouTube. And it has grown in the last four years to become one of the biggest and most popular sites on the Web, with millions of people from all corners of the world visiting and using the site on a daily basis.

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Dr. Horrible’s Sing-Along Blog is a Web series turned short film that has turned heads by being a truly phenomenal success. Now, Joss Whedon has confirmed a Dr. Horrible 2 and talked about creating a digital studio. Web video is growing up.

Dr. Horrible Is Born

Dr. Horrible’s Sing-Along Blog was created by Joss Whedon (best known for Buffy The Vampire Slayer) during the Hollywood writers strike of 2007/2008. Unable to write for any studios, he decided to finance and produce his own series meant just for the Web.

The result was a three-part series created for around $200,000 by Joss Whedon, his brothers Zack and Jed, and Maurissa Tancharoen. The original aim was to ensure the show broke even so everyone could be paid and walk away happy. But much more than that was achieved.

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Hulu is a brilliant service which has truly brought American television to the online masses. Part of the appeal of Hulu is the fact it’s free, with revenue coming from a purely advertising-based model. But certain parties want to change all that. Could Hulu survive the transition to a subscription-based model?

Hulu – Hot and Getting Hotter

Being British, I’m jealous of Americans for one reason and one reason alone – Hulu. Yes, we get to watch BBC programming on the iPlayer, and there are a number of other online TV catch-up services either already present or about to launch in the U.K. But Hulu offers American television at its best.

Hulu is massively popular in the States, having around 40 million viewers at the last count, who between them watched nigh on 500 million video streams. Which is surely cause for celebration amongst the partners behind the project.

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Ashley Highfield claims the television industry has three years to act before it faces an “iTunes moment” with Apple running the online video show.

Is this correct or is the Microsoft executive who also launched the BBC iPlayer merely showing his anti-Apple bias?

Ashley Highfield

Ashley Highfield is a man who knows what he’s talking about when it comes to consumer technology and online video. He formerly oversaw the launch of the BBC iPlayer service, initially only on Windows, and was the CEO of Project Kangaroo, the joint venture between the BBC, ITV, and Channel 4.

He is now the UK Managing Director of Microsoft (Consumer & Online) and looks after Windows, Bing, Messenger, Hotmail, and more besides. He also oversaw the launch of the MSN Video Player recently, which brings archive television shows to the Web.

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It continues to amaze me and many others how online television and video offerings are being compartmentalized by territory, when the Internet is a truly global playground. An International Hulu shouldn’t actually be necessary but unfortunately it is. But at least it’s on its way, which is better than nothing.

International Plans

Hulu has reportedly had plans to roll-out internationally for a while. In March, the company hired a senior vice president of international operations whose role was described as being “responsible for leading Hulu’s expansion efforts outside the United States.” Then in May, these plans to expand outside of the U.S. borders were revealed.

There were newspaper reports at the time stating that Hulu was in negotiations with several large British broadcasters, including ITV and Channel 4. The plan was to make the UK the first port of call in an international roll-out of Hulu. Each country would get a localized service, with some American shows available alongside shows from that territory.

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The BBC iPlayer is my favorite online TV service but that’s because I’m in the UK and use Windows. Thankfully there are plans afoot to solve both the international restriction and OS limitations soon.

The BBC has done a fantastic job of entering the world of online video with its television catch-up service, the BBC iPlayer, but the service is not without its problems, with two very large ones still to solve.

International Restrictions

The fact UK citizens have to pay a license fee to own a TV, all of which goes to the BBC, has helped the corporation enter the video on demand world more quickly and easily than rival media companies.

But that license fee also means the iPlayer is only available to British viewers, with those outside the UK effectively banned from using the service in the same way that those outside of the States are banned from watching any content on Hulu.

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