Anything about Yahoo to do with Internet Television
NBC paid almost $1 billion to have the exclusive rights for television and video coverage of the Beijing 2008 Olympic Games in the U.S. But it seems that it is still losing the battle for viewers with Yahoo.
NBC spent the run-up to the Olympics in China talking up its extensive coverage of the Games.
And with over 2,200 hours of footage being made available online, it certainly had a right to brag.
Technical Issues Galore
Unfortunately, there have been technical limitations and issues surrounding the online coverage. This means viewers not only need to have Vista to watch any footage, but also have no firewall installed on their PC.
Broadcast delays to stop any loss of viewers and advertising from traditional TV have also affected Web viewer numbers, with many finding alternative (and often illegal) methods of watching their favourite event.
Even when viewers do get the chance to watch coverage of the Games on NBC’s site, they are often faced with footage without any kind of commentary, poor quality video, or even an event location but no action taking place.