Veoh.com say it’s just making online video easier for users to access. But major content providers, such as NBC and Fox, aren’t convinced that VeohTV is a fair and equitable way for its TV shows to be screened to the masses.

It’s an interesting dilemma. VeohTV, by its own definition, is a “virtual television network”. Basically it collates third party video content and re-transmits the shows within its own branded web browser-like software application – all with the genuine intent of making web TV more accessible. (Check out this post for an excellent description).

The VeohTV software, which is still in a beta testing phase not available to the public, currently has 114 easy to navigate channels. The contentious issue is that most, if not all, of the content on these channels is showcased without the permission of the content provider.

Video startup Veoh has recently unveiled what it calls a “Joost Killer“, its latest innovation VeohTV Beta. VeohTV has been designed from the ground up to provide users with a Web TV experience unlike any other.

Since the start of Veoh the company has released countless different types of software to help users browse and view videos in the Veoh video library. Hopefully Veoh has now settled on a Joost style internet TV application to be the way for the future.

The CEO of Veoh, Dmitry Shapiro demonstrated the new service’s capabilities, and they show a potential which means users are going to have access to virtually any video with unparalleled functionality, quality and control.

CBS has decided to really take the bull by the horns and bring a lot of its content onto the internet including full TV shows (think CSI, Survivor and Late Show with David Letterman) as well as numerous sporting events including championship boxing.

Its new online TV service is called “Interactive Audience Network” and is really giving the finger to YouTube.

Who needs YouTube

This is one of the biggest pushes to bring traditional TV content online we’ve seen to date.

CBS has agreed distribution deals for all this TV content with a number of online platforms, but guess what, no YouTube.

The former Disney CEO, Michael Eisner, is embarking on a new endeavor called VuGuru.

VuGuru, who’s vacant website currently consists of just a logo, will be a new independent studio that specializes in professional TV and cinema productions that will be shown online.

This is really something that the internet TV industry needs. While the internet has flourished with user generated amateur and semi-professional content, it is seriously lacking in exclusive professional TV shows and movies.

PromQueen TV

VuGuru will be creating "high-quality, story-driven content for the Internet" and the first TV series will be PromQueen TV which will feature 80 episodes aimed at the tech-savvy teen audience. Each episode will only be just 90 seconds long which fits in nicely with the short attention spans of those tech-savvy teens.

The platform is Veoh

Michael Eisner sits on the Veoh board of directors so it is no surprise that Veoh is the chosen platform for the VuGuru online episodes. That does not mean that VuGuru will be forgetting the web video giant YouTube where it will also be broadcasting its videos, but most likely at a lower quality.

VuGuru is definitely a start-up to keep an eye on.

[Via New York Times]