Microsoft and Internet Television
Online video is growing ever more popular, particularly in the United States. But it’s YouTube which continues to drive market penetration, with Hulu leading the rest of the growing pack.
Online Video Viewer Stats
Online video is showing no signs of slowing down in growth. As the latest comScore statistics for December 2009 show.
178 million Internet users in the U.S. watched online video during the last month of the decade. Which equates to almost 87 percent market penetration.
Between them they watched over 33 billion videos in December, or the equivalent of 187 videos each. The average length of video now stands at 4.1 minutes, up from 3.5 minutes around the same time last year.