Google and it’s plans to take on the TV industry
YouTube Partners, the individuals or organizations who go that extra mile, are being rewarded by YouTube. Both in monetary terms and by being given actual prizes by the Google-owned video site.
It could be argued that YouTube Partners are now the lifeblood of the site. These are the channel owners who are producing original content deemed worthy of incorporating advertising against. The revenue is split between YouTube and the Partner.
YouTube Partners range from famous celebrities and musicians right through to amateurs at home creating content with their own video cameras or smartphones. What they all have in common is adding something to the site beyond another video of a cat acting stupid.