YouTube Partners, the individuals or organizations who go that extra mile, are being rewarded by YouTube. Both in monetary terms and by being given actual prizes by the Google-owned video site.

YouTube Partners

It could be argued that YouTube Partners are now the lifeblood of the site. These are the channel owners who are producing original content deemed worthy of incorporating advertising against. The revenue is split between YouTube and the Partner.

YouTube Partners range from famous celebrities and musicians right through to amateurs at home creating content with their own video cameras or smartphones. What they all have in common is adding something to the site beyond another video of a cat acting stupid.

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YouTube Live looks set to take off in a big way thanks to the introduction of monetization options. Content owners will now be able to make money from live-streaming content via pay-per-view or in-stream advertising.

YouTube Live

YouTube began experimenting with live-streaming several years ago. In 2008 co-founder Steve Chen signaled it was on its way, and over the next few years carefully controlled live-streaming events such as Indian Premier League cricket matches and a U2 concert were staged to test the technology.

In September 2010 testing began on the live platform with selected partners. A full launch then occurred in April 2011, but the number of partners was limited, with many content owners put off by the lack of monetization options open to them. But no longer.

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Just when you thought it was safe to go back in the water assume Viacom’s lawsuit against YouTube for copyright infringement was dead and buried, an appeals court brings it back to life once again. When will this madness end?!

Background

The background to this long and winding case in a nutshell: YouTube was born, thousands of clips were uploaded to the site, many of them infringing on copyrights. Google acquired YouTube, Viacom pulled its content, and then sued the search giant for $1 billion on 63,000 alleged copyright infringements. Let the fun and games begin.

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You can now watch full-length episodes of various Disney shows on YouTube, and even embed them on other sites around the Web. Assuming you’re in America and can actually find the content you are looking for.

Google and Disney

Google and Disney struck a deal at the end of last year which saw the two teaming up to create original programming for YouTube. Disney is one of the 100 partners bringing original content to the site via dedicated channels.

However, the deal also saw Disney movies being made available to rent through YouTube, and now full-length episodes of classic shows have also found their way on to the market-leading online video destination.

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The world is changing, and the Internet is playing a more-important role in our daily lives than ever before. That isn’t going to change, and the more forward-thinking websites are already looking to a future in which they can dominate.

YouTube Revenues

Up to this point YouTube has struggled to make ends meet. Google, which has owned YouTube since November 2006, has monetized the site with all kinds of different adverts, but the site has hefty costs associated with it which means it’s likely only breaking even. Despite racking up 4 billion views per day.

However, YouTube is now ubiquitous, to the point at which we all YouTube a video in the same way we Google a search term. And that gives YouTube incredible power as the world transitions from old media to Internet-powered new media.

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YouTube is growing stronger every day. Which just shows how the balance of power has shifted over the last few years. At some point we’re not actually going to need TV as we now know it.

YouTube Milestones

The Google-owned YouTube is celebrating hitting new milestones. And the statistics being touted are pretty spectacular.

YouTube videos are now viewed 4 billion times every day. To put that into context that’s the equivalent of more than half the world’s population watching one video on YouTube on a daily basis. And it’s an increase of 25 percent in the last eight months.

Also up massively are the number of uploads, with 60 hours of video added to YouTube every minute. In other words, one hour of video every second. Eight months ago, in May 2011, it was 48 hours uploaded every minute.

YouTube has helpfully created its own video (and site) showing what these numbers mean in real terms.

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YouTube Slam is the latest attempt by the premier online video site to make stars out of ordinary people while sucking more time away from those of us who spend our days online. And it’s a veritable stroke of genius.

Viral Video

It’s a well-known fact that the vast majority of videos uploaded to YouTube go nowhere. They gain just a handful of viewers, most of which know the uploader personally. Unless a video is picked up and promoted by a site such as WebTVHub then it’s difficult to get noticed.

This does mean, however, that the videos which do break out are generally the best of the best, the cream of the crop, the most compelling, most watchable, most addictive videos on the whole of YouTube. But how to find these gems before they reach the mainstream?

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