CBS has decided to really take the bull by the horns and bring a lot of its content onto the internet including full TV shows (think CSI, Survivor and Late Show with David Letterman) as well as numerous sporting events including championship boxing.

Its new online TV service is called “Interactive Audience Network” and is really giving the finger to YouTube.

Who needs YouTube

This is one of the biggest pushes to bring traditional TV content online we’ve seen to date.

CBS has agreed distribution deals for all this TV content with a number of online platforms, but guess what, no YouTube.

A publisher using the Brightcove online distribution system has created a neat application using the Brightcove APIs. BlennyLips.com, a scuba diving site, is using the application to present relevant text links with the video content as it plays.

The links appear in time with the creatures appearing on screen and link to further information on the animal. The video also features a Google Map showing the location of the dive site.

Jeremy Allaire recently discussed the future of internet television during his Keynote speech at the Fall 2006 Video on the Net Conference. You can watch the 30 minute video of him below.

Jeremy was unsurprisingly focused on the Brightcove product, and I must admit, if I was a serious content creator I would be signing up and using Brightcove quicker than a cheetah that’s just been kicked in the balls.

Brightcove offers so much to anyone who has quality content to post on the internet with more monetization options than anywhere else and clear control over how the content is displayed and where it is syndicated. Much of the Jeremy’s talk discusses what Brightcove does, and if you have listened to any of Jeremy’s talks before it may sound familiar.