Advertising and Internet TV
Who needs boring football when the adverts shown during gaps in play are so much more interesting? OK, so not everyone thinks like that, but a fair proportion do. And those people will love YouTube’s new contest, which is ultimately designed to promote online video advertising.
Super Bowl Commercials 2011
The commercials which run in the advertising breaks during the Super Bowl are now just as big a part of the tradition as the actual game is. In fact, many people are more interested in the ads than they are in the actual sporting event that surrounds them.
2011 is no exception, with some amazing ads running alongside Super Bowl XLV. Thankfully it isn’t just on TV during the game that you can see these ads, with most of the brands involved seeking to make use of new media as well.
The Super Bowl commercials for 2011 are on YouTube, and the Google-owned video site is running its annual Ad Blitz contest for the fourth year in a row.

If only all television networks could be as forward-thinking as
YouTube is about to take a gamble in offering viewers of long-form video content the option of choosing which advert they want to watch, when they want to watch it, or, controversially, whether they want to watch it at all.
Hulu is already big, but it’s due to get even bigger over the next few years. Company CEO Jason Kilar spelled out the present statistics recently, as well as talking about advertising options and the new content suggestion feature.
As you may have heard, or experienced if you’ve already bought a Google TV device, some of the major U.S. networks are blocking their content from appearing on the service. Which suggests a huge slab of short-sighted stupidity on their part.
Move over Old Spice, Tippex has taken on the viral video advertising mantle. And while the new campaign doesn’t use social networking as the source of inspiration, it uses YouTube to its full potential.