Adsense is now starting to make an appearance at YouTube, news that is long overdue, but Google unveiled the new feature so quietly and discreetly that I discovered it at Problogger and not at YouTube, which I use almost daily.

I’m surprised it’s taken this long to happen, considering the fact that blogs all around the world use both AdSense and embedded YouTube video players but never together. Now AdSense will be in the embedded YouTube video players that reside all over the web.

As of yet, there is no word on when this program is set to launch, but there is an active page at YouTube’s website, which explains the benefits. Will ads above videos be anywhere near as relevant or successful as Google’s basic text ads though?

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Apple has recently inked a deal with a San Franciso based video advertising start up called Podaddies to develop advertising compatibility for both Quicktime and iTunes. 

While no money has yet been exchanged in the deal, does this mean that future downloadable iTunes videos could have embedded advertisements included?

Currently, Apple does not provide any ad-supported content, but I wouldn’t put it past them given the revenue potential that the advertising industry now has.

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There’s been a variety of discussion over the mast few months regarding the use of adverts within YouTube videos so just in case you missed anything here is a run down:

• How Google Can Turn YouTube In To Another AdSense Style Success… Possibly
• YouTube Promise InVideo Adverts Will Be Controlled By The Content Creators
• Why YouTube Embedded Advertisements Will Fail | InVideo Ads Are Distracting
• YouTube Video Embedded Adverts Fight | Brightcove, AdBright & VideoEgg Claim They Did It First
• YouTube Experiments With Embedded-In-Video Advertisements
• YouTube Revenue Sharing | Leaving out the little guy?
• YouTube Adverts Already Here
• YouTube has announced video ads for this summer
• Google Video Adverts | Powering On With New Advertising Projects

Online video advertising is only just beginning to see the light of day. Despite being early days there are still a growing number of companies beginning to fight it out to become the key players in online video advertising.

We’ve seen early pioneers with video sharing sites such as Revver and Metacafe offering to share advertising revenue with its video creators, and also seen YouTube beginning to get involved.

Putting the video sharing giants aside, focused video advertising start-ups are popping up faster than crappy reality TV shows.

We’ve already mentioned a handful here on WebTVWire.com including LiveRail, vComm, Adjustables, ScanScout and Yume Networks, never mind all the stuff Google has up its sleeve.

With all this competition heating up you expect any entrant into the video advertising market to be bringing something very hot and spicy to the table.

FLVorful.com Beta – WebTVWire Review

FLVorful describes itself as the “internet’s video ad marketplace” offering a place to buy and sell video advertising.

Video publishers can sell ad space within their video and advertisers can hunt down individual videos to advertise in, or alternatively advertise in all videos within a certain category. Although not particularly innovative it sounds simple and could be a good idea.

Unfortunately as I looked deeper into the site I was unable to find anything particularly good about this start up. Honestly I don’t see much future in FLVorful for the following reasons:

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We all know that there are plenty of pirate TV episodes being posted on websites like YouTube, and we all know that there are plenty of sites that like to collect these videos into a pirate TV directory - such as Peekvid and QuickSilverScreen.

I can’t really blame people for wanting to stick the finger to the greedy content owners like NBC by uploading a TV Show onto YouTube. After all buying TV Shows online is full of DRM and is often overpriced.

However, I do have a problem when pirates hide behind this cause and try to get rich off of other people’s content. That is outright stealing.

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YouTube is now starting to run embedded adverts in videos on the site, after the announcement a couple of weeks ago.

I have already discussed how the InVideo ads will ultimately fail, so what can Google do to turn the hugely popular video site YouTube in to a money maker like text ads?

Here are a few of my ideas to make it possible:-

Related Video Clicks

Create a cost per click model on the recommended videos users face at the end of a clip and right side viewer. Mixing in a few relevant videos from sponsors ensures YouTube has the viewers full attention since they initiated the action rather than having the ad forced upon them. 

By charging advertisers for every click that comes off of other videos, similar to links from sponsored ads on AdSense, Google can leverage what they know best: connecting people with the content they are looking for.

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You will have probably read or heard about last week’s YouTube announcement and official debut of embedded overlay advertisements.

This advert distribution video is appropriately called InVideo but will it prove to be a successful endeavour?

If you’ve browsed the site quite a bit in the past few days, chances are you might have already seen one or two or more such spots presented in the new format.

If so, you might be wondering if you’ll be seeing a lot more of them as time passes. You might be wondering whether they’ll eventually be everywhere, inside every video found within the website’s servers. 

Fear not, that’ll never be the case. Probably not, anyway.

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