Advertising and Internet TV
Advertising
Online video viewers aren’t currently bombarded with lots of ads. Most sites include a few, but nowhere near as many as...
SeeSaw, Arqiva’s attempt to create something similar to what the BBC had hoped to do, has now entered a private, invite-only...
Conan O’Brien may now have waved goodbye to both The Tonight Show and NBC, but his television career is far from...
YouTube may be about to diversify its content in an extreme way – by charging for it. Whether by one-off rentals...
Sharethrough is a company at the cusp of new media and harnessing the power of viral video. It has a platform...
YouTube’s move into the realm of professional and full-length content continues apace. And it’s now launching its first ever offline advertising...
Hulu is rising once again after having what can only be described as a lull in its incredible growth. Thanks mainly...
Having experimented with a number of different types of advertising and settling on none in particular, Google is once again experimenting...
Full-length episodes of television shows and movies are an important part of YouTube heading forward. Which means the company must be...
The storm in a teacup which saw everyone, YouTube, Warner, and viewers, lose out when music videos were pulled from the...
Music videos are big business on YouTube. Which is why they are being moved off the site and onto their own...
Hulu is a brilliant service which has truly brought American television to the online masses. Part of the appeal of Hulu...
Making money on YouTube isn’t an easy venture, even for Google itself. But it’s getting easier for individual users. Now, as...
Online video will only truly take off when media, TV, and cable companies embrace it as an alternative to traditional TV....
Online video is very young in the big scheme of things, which means it’s a business still finding its way in...
It was only announced last week but the MSN Video Player has now gone live. Is it worth watching? How does...
The JK Wedding video has been a huge success, and not only in terms of affording the couple a great deal...
With the collapse of Project Kangaroo, I assumed online TV in the U.K. would be limited to the BBC iPlayer for...
One area of online video which isn’t short of competition is ‘How to’ sites which specialize in instructional videos. One of...
Just about the only thing known about YouTube for sure is its immense popularity, with viewer numbers making it one of...
Since paying the GDP of a small country for YouTube, Google has turned the site into a more legitimate, more stable,...
Big-hitting and ever-popular shows such as The Simpsons and CSI now carry a higher advertising rate on the Web than they...
Everyone knows YouTube is losing lots more money to run than it’s bringing in, right? Wrong. Sure, a Credit Suisse report...
Google is continuing to struggle to make YouTube profitable. All those eyes watching the site should be worth a mint, but...
To hear that YouTube is the most popular, most visited, and most content-filled online video site on the Web is hardly...
YouTube has, for a long time, been the king of short-form content. And despite various pretenders to its crown, this looks...
Each month, several companies release viewing figures for online video. This month was no exception, although the huge difference in figures...
Product placement has been a mainstay of movies and television shows for years now. But with some content creators utilizing the...
Old media and new media are often uncomfortable bedfellows. The old knows it needs the new but cannot quite give up...
On the day that it’s rumored Google is looking to buy Twitter, analysts claim that the company is set to make...
