BBC iPlayer Reaches 75 Million Downloads | Video On Demand Service Still Growing

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BBC iPlayer Reaches 75 Million DownloadsThe BBC iPlayer seems to be continuing its incredible pattern of growth since being relaunched last Christmas. The service has recently seen its 75 millionth programme request.

These 75 million programme requests have happened over the course of just 4 months from the end of December 2007 to April 2008, and the service has seen a percentage growth every month in that same period.

20% Growth

Growth between March and April was around 20%, with requests rising from 17.2 million in March to 21 million in April.

According to VNUNet, Ashley Highfield, BBC director of future media & technology announced the latest figures at the recent Google Zeitgeist 2008 forum.

Statistics from the figures show that the most popular programmes to be watched through the service are Doctor Who and The Apprentice, while the service is most popular with the 35 to 54 year-old age group.

No Plateau For iPlayer

These BBC figures fly in the face of figures recently released by the PlusNet ISP which purported to show streaming traffic within the UK as stalling with growth slowing down to virtually nothing.

So it seems that while the UK may indeed be plateauing with online video use, the BBC iPlayer is continuing to find new users and grow month on month.

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