Showing how quickly the Internet TV and online video business moves these days, Blinkx has launched its own advertising platform just a day after Google officially announced AdSense video units.

Both of these new online advertising options allows publishers to earn extra revenue, but Blinkx AdHoc is much more universal than Google’s new offering which is limited to select YouTube videos. 

With AdHoc, users can add text advertisements to video from any of the major video-sharing sites including YouTube, Google Video, MySpace, Revver, Metacafe, Veoh, DailyMotion, and more.

More Potential Than AdSense

The process is simple and can have website owners and bloggers set up with ads on video in a matter of minutes. Dare I say it has more potential than even AdSense video units at this point.

To generate the ad-embedded video player, users simply paste the embed code from any video website into AdHoc. 

After this, there is only one step which involves choosing whether to display the advertisements directly above the video or as an overlay that consumes the top 20% of the video (Google also offer both options).

Once that is complete, AdHoc provides the ad-enabled code to be copied and pasted into a website. When viewers click on these ads Blinkx will share 50% of that revenue.

Leveraging Ads From Multiple Sources

The primary advantage of AdHoc over AdSense video units is that with AdHoc users can take any video and add advertisements. If there are no ads in the AdHoc database that the algorithm determines relevant to your website, then none are displayed with that video. 

With AdSense, however, there are only a limited selection of videos that can be displayed with ads, primarily those from YouTube partners. Not only that, but AdHoc leverages ads from “multiple sources including a number of PPC networks,” which should help it compare to Google’s large variety of advertising clients.

“There will be times when there are few or even no ads shown, and you won’t make money. However, we believe that, in the long term, keeping your viewers happy and engaged is more important, so we aren’t going to waste their time with irrelevant and annoying promotions.”

As far as payment, AdHoc has a $20 minimum monthly payout and sends funds through PayPal. The amount publishers are paid depends on how many of the ads are clicked on and how much each of those ads pay per click.

With the limitations of the AdSense-embedded video players, I think I will give Blinkx AdHoc a chance. It definitely gives you more options.

Michael Garrett is a contributing author discussing the social networking world, his work can be found on Profy.com

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