Adobe hasn’t always been a favourite company of ours, especially after the recent PDF overlay advertising plan with the folks at Yahoo! Mail.

But sometimes they things which even we can’t complain about, and now we will celebrate the company for doing something rather wonderful.

No, we haven’t gone bipolar. We’re still well in control of our senses. We just really, really like what we heard yesterday coming out of the San Jose-based company’s PR department.

Back in September, we covered the launch of MyStrands.tv, the music video accompaniment to MyStrands, a social music network.

At the time, we compared it to other video sharing site, and said that it was the equivalent of YouTube just for music lovers.

Now it’s safe to say the company (we presume it’s past the “startup” stage) is doing quite well for itself. It boasts a steady and sizable usership. It’s introduced quite a few compelling features over the last twelve months or so. And it’s still pushing pretty strong.

Today saw a survey which produced the interesting yet thoroughly predictable result that there is now an overwhelming demand for fast and high-quality digital downloads of feature-length films.

The website Broadbandchoices.co.uk conducted the survey, and it was further reported by the BBC. 

So, why interesting? And why predictable?

A ComScore report has further confirmed what we all suspected, that Google YouTube completely dominates the online video market.

The report covered September 2007, and looked at which sites people used to view videos on, as well as other ongoing trends in the Internet video market.

YouTube Completely Dominant

Google sites, which basically means YouTube, account for nearly 30% of videos viewed on the Internet. The next nearest competitors are Fox and Yahoo! with just over 4% each.

YouTube’s dominance can clearly be seen by looking at the statistics. Over 70 million people viewed more than 2.5 billion videos on the site, and that was just in September.

The full table can be viewed here.

RipCode is a company offering on-demand video transcoding solutions to ease the process of re-purposing video into multiple viewing formats.

If that sounds like technobabble to you, don’t worry, just watch the following video to get a basic explanation of the underlying technology behind the service.

We get so many questions about our video transcoding appliance that we decided it just made sense to announce our partnership with Texas Instruments and talk more about their DaVinci DSP processors.

They truly are the real workhorse for enabling RipCode’s consolidated, high concurrency video processing.

Let’s just suppose for a moment that you’re an Apple devotee.

There are millions of them out there, swayed by the design sensibilities, and maybe an anti-Microsoft bias.

You may be one of these people, or you may not be. But, just for kicks, let’s pretend there’s a bit of a love affair going on between you and Cupertino.

How then do you satiate your craving for Apple news? Presumably with a steady diet of blog posts, the produce of rumor mills, maybe even a subscription to a magazine or two. Yes? 

What About Video?

Okay, well, that’s good and fine, but what about the video angle? How do you get your fix of Mactastic product reviews, speculative talk, and general cultist junk in moving-picture form? Podcasts? YouTube clips?

What if you were to be given the option to watch an IPTV channel, active 24/7, that purported to provide nothing but Apple-centric foodstuffs? 

You might be eager to sign on to such an experiment, no? (Remember, we’re still pretending to harbor fanatical zeal for Steve Jobs & Co.) Lucky you, then, because someone’s gone and launched that very item.

Before we divulge the details, let’s do this right and coat this story with a bit of butta, shall we?