Online video advertising is only just beginning to see the light of day. Despite being early days there are still a growing number of companies beginning to fight it out to become the key players in online video advertising.
We’ve seen early pioneers with video sharing sites such as Revver and Metacafe offering to share advertising revenue with its video creators, and also seen YouTube beginning to get involved.
Putting the video sharing giants aside, focused video advertising start-ups are popping up faster than crappy reality TV shows.
We’ve already mentioned a handful here on WebTVWire.com including LiveRail, vComm, Adjustables, ScanScout and Yume Networks, never mind all the stuff Google has up its sleeve.
With all this competition heating up you expect any entrant into the video advertising market to be bringing something very hot and spicy to the table.
FLVorful.com Beta – WebTVWire Review
FLVorful describes itself as the “internet’s video ad marketplace” offering a place to buy and sell video advertising.
Video publishers can sell ad space within their video and advertisers can hunt down individual videos to advertise in, or alternatively advertise in all videos within a certain category. Although not particularly innovative it sounds simple and could be a good idea.
Unfortunately as I looked deeper into the site I was unable to find anything particularly good about this start up. Honestly I don’t see much future in FLVorful for the following reasons:
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