Not unlike the path of humanity, the history of media is made up of great discoveries and progressive changes.

The 21st century for example, brought us the seventh mass medium, and the second interactive media, namely the mobie phone.

The Internet is an all encompassing giant which swallowed older products and services up, but now mobile media is threatening to do the same.

Everything that’s possible on traditional mediums and the Internet is now also available on a mobile device, from news services, playing music, watching TV, radio broadcasts and movies.

Even the two key elements which made the Internet the global phenomenon it is, interactivity an search, are also available to anyone with a mobile device.

While mobile media is only eight years old, it is growing and greedily capturing business revenues and content from its older media siblings.

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Heavy.com, which claims to be the leading web consumer media company for 18-34 year old males, has done a deal to supply content to Alliance Atlantis Cable TV channels.

Alliance channels, including Showcase Diva and IFC, are likely to screen some of the unique programs produced by Heavy Inc which feature on Heavy.com. The site also includes user created videos similar to other popular video sharing sites like YouTube.

However, Heavy is much more than a video sharing site – it’s more an online entertainment portal which attracts big advertisers such as Panasonic, Nike and Nissan. No surprise considering the site’s key audience is also a key demographic for marketers from such companies.

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YouTube’s Claim Your Content, a video recognition technology supposedly as sophisticated and precise as the FBI’s fingerprint recognition algorithms, will incorporate an AutoShutDown feature when it is introduced early this fall.

YouTube attorney Philip S. Beck told Manhattan U.S. District Judge Louis L. Stanton that the new technology would allow copyright holders to provide a unique “digital fingerprint” on their product which would shut down playback ability within “a minute or so” if the video was illegitimately shared.

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Mobile mass media is currently at the grass roots level, but it’s power and influence is growing daily. It’s evolving and rapidly becoming a technological revolution.

In it’s path, it’s creating new products, industries, and services. All the while destroying or redefining existing services and products.

It’s not however a clear and defined brand, such as the behemoths of Google, Yahoo, YouTube and Second Life of this Internet age.

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Apple co-founder Steve Wozniak, or Woz as his friends call him, has thrown investment dollars towards a new internet video company run by a bunch of twenty-something university graduates.

Hotswap.com is a three month old company - with a 21 year old chairman – that has developed a high-definition-like video technology. The technology allows everyday users to upload high quality video to the internet more quickly and easily than is currently possible.

The founders of Hotswap see e-commerce as the pinnacle application for their technology – already the company is cornering the online automobile sales market, where it has won several contracts. Car sellers can showcase cars for sale using the video technology.

The company predicts that high-definition quality video will allow e-commerce to further develop and become more established. It’s also confident about its future, predicting it will become a multi-billion dollar enterprise.

[Via InformationWeek]

MySpace has teamed with the Producers Guild of America to give amateur video makers a chance to make it big in Hollywood.

The Story Teller Challenge, like many of the current video contests going around, professes to be a way to shortcut the red-tape of Hollywood and get an audience with top studio executives – and an opportunity to make it big!

The competition is perhaps another sign that News Corp - which owns MySpace – is committed to investing in online talent. Another report suggests the company is producing a TV series exclusively for its social networking site.

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DailyMotion, the Paris-based video hub, has struck a deal to license programming from production company, RDF USA. It is one of the first partnerships the site has entered into, in an attempt to supplement its masses of user-generated content.

Creating shows specifically for an Internet audience is also new ground for RDF USA - best known for supplying TV shows such as ABC’s Shaq’s Big Challenge.

Max Benator, head of RDF USA’s digital division said of DailyMotion:

“It’s really exciting because they have amazing traffic. It’s been untapped by the entertainment community, so we see this as a great opportunity to be one of the first producers to get access to those eyeballs.”

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