Mobile phones are increasingly becoming the most important
mass medium ever created. They’ve achieved this by being able to
integrate all of the media that humanity has known and created up to
now.
What’s more, mobile phones and it’s integrated media allow
users to become producers and not just viewers.
Mobile phones, like any media, also appeal to advertisers, and
are increasingly becoming a way companies promote products and services
to us.
In Japan for example, there is already a successful mobile
advertising market generating significant revenue streams every year.
But how can this new mobile-based advertising model conquer
the
world? Is there anything that will facilitate the spreading of a
phenomenon which is likely to provoke a radical change in the digital
lifestyle of millions of mobile users?
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